Patrick Mahomes Teams Up With Coors Light

Patrick Mahomes is again with Coors Mildfor the fourth yr in a row, and this time, they’re taking the “chilly” a part of “chilly beer” to an entire new stage, straight into the Tremendous Bowl champ’s mind.

Sure, you learn that proper. Coors Mild has simply unveiled The Patrick Plunge, a chilly plunge expertise formed like Mahomes’ precise head, and it is likely to be the chillest activation on Earth.

In a hilarious new promo video, followers get a primary have a look at this frosty phenomenon.

A relaxed, Zen-like narrator units the tone: “If you wish to be as chill as Patrick Mahomes, it’s a must to get out of your individual head—and plunge into this one.”

Minimize to an enormous chilly tub designed as Mahomes’ head, the place the QB himself climbs in and jokes, “Patrick, you are freezing.”

From there, the video embraces full Coors Mild weirdness, philosophical voiceovers, robe-wearing wanderers in search of the sauna, and Mahomes stepping out mid-freeze to assist a confused visitor discover the precise room.

The voiceover continues as Mahomes eases into the icy water, “It isn’t only a chilly plunge within the form of Patrick Mahomes’ head… It is the chillest place on Earth.”

Mahomes nods, “It is my head.”

The narrator continues, “Now it is a chilly plunge. Unite physique and thoughts. Bathe in melting, chilly refreshment. Transcend…”

Earlier than the narrator can end this soothing journey, the advert is interrupted by a confused man in a gown, peeking in and asking, “This is not the sauna room?”

Mahomes casually factors him in the precise course, “Down the corridor to the left.”

“The place was I? Transcend… limitation. Really feel the ice course…” the voiceover continues earlier than the identical man yells once more from offscreen, “Left? Did you say left?”

At this level, Mahomes climbs out of the bathtub to assist him discover his approach, retaining issues as chill and unbothered as ever.

Chilly plunges have change into the go-to ritual for athletes, wellness lovers, and stress-busting seekers alike.

A chilly plunge, additionally referred to as chilly water immersion or an ice bathtub, is strictly what it appears like: immersing your physique in chilly water, sometimes between 50–59°F (10–15°C), for a couple of minutes. Some individuals take it additional, dropping temps into the 30s or including kilos of ice to their tubs.

Whereas it would sound like one thing reserved for Olympic athletes or biohacking extremists, increasingly on a regular basis persons are making it a part of their each day or weekly routines.

What was once a behind-the-scenes restoration methodology for elite athletes has now change into a wellness staple for celebrities, influencers, and even suburban mothers. Excessive-profile names like Joe Rogan, Kim Kardashian, and Harry Kinds have spoken publicly about their icy routines, whereas influencers on TikTok and Instagram put up each day “plunge updates” as a part of their self-care journey.

However the Patrick Plunge takes that pattern to the subsequent stage by combining full-body refreshment with the icy essence of Coors Mild and the unbeatable cool of Mahomes himself.

Chilly plunges aren’t for everybody; these with sure well being situations ought to at all times seek the advice of a physician first, however for a lot of, they’ve change into a strong a part of each day wellness. Whether or not you are trying to get better quicker after a exercise, cut back anxiousness, or just shock your self awake on a Monday morning, plunging into chilly water is likely to be the refresh you did not know you wanted.