Again-to-school season is getting a significant comedic and style makeover as SNIPES, the worldwide streetwear and sneaker retailer, has partnered with cultural icon and comic Druski for its new “Type in Session” marketing campaign. Mixing high-energy style with sketch comedy, the initiative guarantees viral moments and contemporary matches for college kids nationwide.
Druski takes middle stage, embodying quite a lot of exaggerated faculty staffers, from a principal reacting wildly to outfit decisions, to an excessively enthusiastic fitness center trainer, and a corridor monitor with a “Class Clown turned Cop” vibe. The comedic twist? In case your back-to-school outfit doesn’t get the SNIPES stamp of approval, put together for detention.
“This marketing campaign was mad enjoyable to shoot,” stated Druski. “SNIPES let me carry my world into theirs, and that made the content material hit totally different. I acquired to run wild with the characters and nonetheless spotlight the model in an actual manner. We’re simply getting began.”
Druski isn’t alone on this comedic takeover. The marketing campaign contains a full forged of characters, together with Navv Greene because the side-eyeing lunch man, The Ugliest Rapper Alive because the too-cool-for-school insurgent, Chris Too Smoove delivering every day match commentary, and Lou Younger working detention like an unique membership. This collaboration goals to create a full-on comedy universe the place fashion is at all times on level.
The “Type in Session” marketing campaign extends past digital content material, with SNIPES planning unique group pop-ups, meet-and-greets, and contemporary offers all through the back-to-school season. A big hometown occasion can also be slated for Druski’s alma mater, South Gwinnett Excessive in Atlanta, showcasing SNIPES’ dedication to group engagement.
“Druski is strictly who our viewers vibes with — humorous, genuine, and fly,” stated Kelley Walton, CMO of SNIPES USA. “This marketing campaign reveals how SNIPES helps our group get contemporary for back-to-school whereas giving again in a manner that’s actual and significant.”
The primary episode of “Type in Session,” titled “Day One,” is on the market now, with “Last Bell” set to drop quickly. Whether or not stocking up on backpacks and kicks or simply on the lookout for some laughs, SNIPES goals to make sure that trying good and having enjoyable are at all times in session.