SheaMoisture Enrolls IT-Girls Into Sheaversity At Essence Fest

Shea Phi Shea.

SheaMoisture's Sheaversity x Essence Fest 2025 asset

Supply: Denise Hewitt/@thedenisestephanie

No model is doing it like SheaMoisture which welcomed over 100 influencers, media experts, and different particular friends to the Sheaversity campus–a daring house the place self-expression, confidence, and Black magnificence take middle stage–at its annual Essence Fest Welcome Celebration within the coronary heart of New Orleans.

Hosted on the swanky Jolie, the night celebrated the trade’s flyest IT-girls who partied the evening away with Juvenile and the Southern College Human Jukebox drumline whereas basking in well-moisturized vibes.

Oh sure, a time was had for the ’99 and 2000!

SheaMoisture's Sheaversity x Essence Fest 2025 asset

Supply: Denise Hewitt/@thedenisestephanie

SheaMoisture's Sheaversity x Essence Fest 2025 asset

Supply: Denise Hewitt/@thedenisestephanie / Denise Hewitt/@thedenisestephanie

SheaMoisture's Sheaversity x Essence Fest 2025 asset

Supply: Denise Hewitt/@thedenisestephanie

SheaMoisture's Sheaversity x Essence Fest 2025 asset

Supply: Denise Hewitt/@thedenisestephanie

From NOLA-inspired delicacies and curated cocktails to a hip-moving DJ set, the unique occasion mirrored SheaMoisture’s ongoing dedication to neighborhood, type, creativity, and cultural celebration.

SheaMoisture's Sheaversity x Essence Fest 2025 asset

Supply: Denise Hewitt/@thedenisestephanie

SheaMoisture's Sheaversity x Essence Fest 2025 asset

Supply: Denise Hewitt/@thedenisestephanie

SheaMoisture event x Essence Fest 2025

Supply: Denise Hewitt/@thedenisestephanie

SheaMoisture's Sheaversity x Essence Fest 2025 asset

Supply: Denise Hewitt/@thedenisestephanie

SheaMoisture's Sheaversity x Essence Fest 2025 asset

Supply: Denise Hewitt/@thedenisestephanie / Denise Hewitt/@thedenisestephanie

SheaMoisture's Sheaversity x Essence Fest 2025 asset

Supply: Denise Hewitt/@thedenisestephanie

Including to an already-amazing evening was Lovie Simone who opened up about hair, trailblazing, and her smash hit Netflix sequence Perpetually on the Sheaversity panel over the weekend.

“That is main for me as a result of I’ve been a SheaMoisture lady since transitioning into my pure hair journey,” she stated in an interview with Popsugar. “It makes numerous sense for me — it’s a really pure, full-circle second.”

“Inclusivity is a respect of what already exists,” she continued. “These items [natural hair, Black girls], all of us exist — and that’s an trustworthy fact I’m privileged to inform by means of my hair.”

The refreshingly relatable actress additionally let SheaMoisture put her on the new seat for a recreation of Shae or Nae.

What do you wish to see occur in Perpetually Season 2? Inform us down beneath and revel in a gallery of Sheaversity baddies on the flip.