The WNBA’s latest franchise has a reputation. Right this moment, Portland’s enlargement group formally introduced its id because the Portland Fireplace, a nod to the town’s spirit, resilience, and fervour for ladies’s sports activities.
Reviving the title of Portland’s authentic WNBA group from the early 2000s, the Portland Fireplace debuts a daring new look created by native company Undertake. The brand incorporates regional symbols together with Mount Hood, the town’s iconic bridges, and a “Rose on Fireplace” emblem that blends the town’s floral icon with the fierce power of flame.
“As a metropolis that has lengthy championed girls’s sports activities, Portland is able to reclaim its place within the WNBA and reignite its connection to the sport on the world stage,” mentioned Clare Hamill, Portland Fireplace Interim President. “We’re thrilled to finish the journey of bringing skilled girls’s basketball again to the Rose Metropolis, whereas honoring the legacy of the unique franchise to blaze a brand new, daring path ahead.”
The group will name the Moda Heart dwelling and start play in 2026. RAJ Sports activities, the group behind the current acquisition of the Portland Thorns, owns it.
“Portland has lengthy stood on the forefront of ladies’s sports activities, and with practically 11,000 season ticket deposits to-date, this group has made it clear they’re able to embrace the return of ladies’s skilled basketball,” mentioned Lisa Bhathal Merage. “We’re proud to reignite the Portland Fireplace and might’t wait to welcome new and longtime followers to the Moda Heart in 2026.”
To rejoice the model launch, a fan occasion shall be held on July 15 on the Moda Heart, adopted by World Ladies’s Sports activities Epicenter Week beginning on July 23. Merchandise is now accessible at portlandfireteamshop.com.