Sony Music Central America and the Caribbean (CAC) has introduced a strategic alliance with Alofoke Music, the influential label based by famend media mogul and cultural tastemaker Santiago “Alofoke” Matías. Below the settlement, Sony Music CAC will function the unique distributor of all forthcoming releases from Alofoke Music, whereas additionally buying beforehand launched titles.
The long-term partnership displays a shared imaginative and prescient for nurturing the subsequent technology of Latin city expertise and increasing their presence throughout worldwide markets. The deal additionally permits for strategic collaborations on choose tracks with potential for world rollout below a shared rights mannequin.
The primary two releases below the Sony Music CAC banner are already in improvement, with official launch dates to be introduced quickly.
“We’re thrilled to hitch forces with Alofoke, who’s a monumental determine within the music and media area within the Dominican Republic and past,” mentioned Melissa Exposito, President, Sony Music CAC. “What he represents by way of group, tradition, and championing expertise aligns completely with our imaginative and prescient. This partnership is about elevating regional voices in key worldwide markets and constructing bridges for rising artists to thrive globally.”
Santiago “Alofoke” Matías, Founding father of Alofoke Music, shared: “This alliance is the results of a shared imaginative and prescient rooted in innovation and legacy, with our eyes firmly set on the way forward for music. Partnering with Sony Music not solely validates the years of labor we’ve poured into constructing a platform for expertise—it additionally opens the door for brand new generations to interrupt boundaries and take their sound to world audiences.”
Alofoke Music, based by Santiago Matías, is among the most influential and culture-shaping forces in city music. Initially launched as a digital platform to highlight native artists, the label has grown right into a powerhouse in music manufacturing, A&R, and cross-platform content material. With an enormous digital footprint throughout platforms together with YouTube, social media, and all main world DSPs similar to Spotify, Alofoke Music has helped launch viral hits like “Que Linda” by Lomieel, Donaty, and Papera (35M+ streams globally), “Con Sonido” by Bulin 47, Ceky Vicini, and Alofoke Music, and “Baje Con Trenza” by El Cherry Scom and Ozuna. The label has constantly collaborated with each native icons and world stars like El Alfa and Ozuna, contributing to the mainstream rise of city sounds. Its cultural influence extends past the Dominican Republic into main diaspora hubs similar to New York, Miami, and Madrid—making it a cornerstone of the worldwide city scene. Thus far, Alofoke Music has generated over 762 million world audio and video streams throughout platforms.
From his groundbreaking work on the Alofoke Radio Present to constructing one of the vital culturally resonant and impactful music platforms within the area, Alofoke has constantly championed native voices and created pathways for artists in underserved communities to succeed in broader audiences.