New Period Cap has introduced an expanded partnership with Buffalo Payments quarterback Josh Allen, naming him the corporate’s first-ever “Director of Billustration” and granting him an funding stake. This marks a brand new chapter of their relationship, which started in 2018 throughout Allen’s rookie yr.
Allen’s first transfer on this new function contains the discharge of a particular version 9FORTY® Billustration Crew Cap, designed by the 2024 NFL MVP himself. The cap launch was timed to debut on July 16 in celebration of Buffalo’s 716 Day.
“Buffalo has change into dwelling for me and giving again to the neighborhood via my partnership with New Period means loads,” stated Allen. “The long-term partnership now we have constructed over time is private. New Period has believed in me since I used to be a rookie, and I consider within the model and the place we’re going. In my new function as Director of Billustration, I wish to create one thing that connects soccer, trend, and the wonderful children who encourage me each day.”
Partnering with Oishei Youngsters’s Hospital and the Patricia Allen Fund, Allen will put on distinctive variations of the Billustration cap at every Payments dwelling recreation. These variations, custom-designed by OCH sufferers, shall be auctioned after every recreation with proceeds going on to important care companies for youngsters and households in Western New York.
The cap design was impressed by a viral hand-drawn Payments brand sketch by Allen, and the announcement was unveiled in a two-minute movie that includes appearances from New Period executives and filmed at their Buffalo headquarters.
“Josh has been a valued member of the New Period household since his rookie season and we’re past excited to deepen our partnership and broaden our future collectively,” stated Chris Koch, CEO at New Period. “His new function on the firm and distinctive imaginative and prescient will proceed to strengthen our core values to be a progressive, genuine, and disruptive model, whereas we discover inventive methods to offer again to the native Buffalo neighborhood and past.”
To commemorate his new place, Allen additionally launched his first skilled LinkedIn web page, which can highlight his inventive contributions and future New Period collaborations.
The limited-edition 9FORTY® Billustration Crew Cap is out there now in white and blue at neweracap.com.