This previous weekend, Oakley lit up Southern California with a 48-hour celebration marking the model’s fiftieth anniversary. Hosted on the model’s Interplanetary Headquarters in Foothill Ranch, the weekend-long expertise introduced collectively world-class athletes, cultural disruptors, and creators for a glance again at Oakley’s legacy and a high-powered glimpse into its future.
The celebration hit its peak on Saturday night time, July 12, as Oakley threw an electrifying occasion that blended innovation, riot, and pure spectacle. The star-studded crowd was handled to a shock efficiency by none aside from Travis Scott, who took the stage sporting unreleased Plantaris Squared shades and customized Oakley attire. His set, explosive in each visuals and sound, included hits like “FE!N,” “SICKO MODE,” “BUTTERFLY EFFECT,” and “GOOSEBUMPS,” full with pyro results and immersive projections.
Travis additionally gave followers an unique first efficiency of CHAMPAIGN & VACAY, a monitor from the upcoming JackBoys 2 challenge, which formally dropped over the weekend.
Closing out the night time, GRAMMY-winning producer and artist Metro Boomin saved the power sky-high with a headline DJ set, rocking Oakley Ellipse frames whereas operating by way of a blazing playlist that saved the atrium bumping.
The entire occasion was hosted by Terry Crews, who helped rework Oakley HQ into an all-out occasion area. The visitor listing was stacked, that includes stars like Saweetie, Yara Shahidi, Keith Powers, Delilah Belle Hamlin, Iann Dior, Salehe Bembury, Erick the Architect, and Future Jones.
Staff Oakley confirmed up robust too, with athletes previous and current in attendance. Faces included Jaylen Brown, Oksana Masters, Mikaela Shiffrin, Mark Cavendish, Aleksander Kilde, Justin Jefferson, Aaron Jones, Diana Flores, Ato Boldon, Mark McMorris, Andre De Grasse, Caroline Buchanan, and Mathilde Gremaud.
The celebration capped off two full days of immersive experiences, honoring Oakley’s half-century of breaking boundaries in sport, type, and expertise.
Fifty years in, Oakley made one factor clear: the model isn’t trying again. Constructed on riot and pushed by innovation, Oakley is simply getting began—and the long run’s already in movement.