Warner Music Italy has signed MACE, a famend Milanese producer and DJ. MACE, whose actual title is Simone Benussi, has helped to rework the Italian hip-hop and digital music scenes during the last 20 years. He’s the artistic pressure behind the beats of high rappers, together with Fabri Fibra, Gemitaiz, Gué, Ghali, Marracash, Noyz Narcos, and Salmo.
His distinctive potential to mix completely different worlds and genres, equivalent to rap, indie, pop, digital music, has enabled him to create highly effective artist tasks like OBE, his debut album, which went three-times Platinum, and MAYA (Platinum), in addition to chart-topping hits like “La canzone nostra,” which led the native singles chart for seven consecutive weeks and is licensed six-times Platinum.
MACE says: “Pico and his workforce are the very best within the enterprise and really perceive my imaginative and prescient. They’ll empower me to create new tasks that followers previous and new will love, so I’m excited to get began on this new chapter of my profession and create some world-class music.”
Pico Cibelli, President, Warner Music Italy, provides: “MACE’s beats have been the spine for a lot of artists within the Italian hip-hop and digital scene for many years, so it’s a pleasure to announce that he’s signed with Warner Music Italy. We’re going to hit the bottom operating in constructing on his profitable artist profession and take his music to the world stage.”
MACE first started producing beats in 1999 earlier than forming the duo La Crème with Jack the Smoker in 2013 and releasing the album L’Alba, which is taken into account a milestone in Italian rap. In 2007, he co-founded the collective RESET!, which began as a membership night time in Milan and grew right into a collective of promoters, DJs, and producers. RESET! gained worldwide recognition, releasing music on labels like Low cost Thrills, Southern Fried, Dim Mak, and Ministry Of Sound Australia, and touring extensively.
The musical model of MACE is deeply rooted in hip-hop and digital music, however he’s identified for his stressed output and willingness to experiment and embrace sounds. His work typically incorporates rap, digital, and psychedelic influences, utilizing each samples and precise musicians in his productions. His album OBE showcases his potential to freely discover music by that includes each rappers and up to date soul and jazz artists.