
On the night of Jan. 7, 2025, the Eaton Hearth tore by the foothills of the San Gabriel Mountains, fueled by hurricane-force Santa Ana wind gusts. Altadena, a tight-knit suburb simply north of Pasadena, skilled the worst of the wildfire’s destruction. The Eaton Hearth claimed 18 lives and destroyed greater than 9,000 constructions together with houses, companies, homes of worship, faculties, and historic websites. It was one in every of eight main wildfires that unfold throughout Southern California in January, together with the Palisades Hearth.
Altadena’s wealthy legacy solely deepened the Eaton Hearth’s devastation. It’s lengthy been a vibrant hub of racial and financial range, a haven for the working class and residential to multigenerational Black households.
“The neighborhood in Altadena is so distinctive. It’s ethnically numerous, it’s socioeconomically numerous, it’s obtained range of thought, and it’s built-in.”
Jasmin Shupper, Greenline Housing Basis
However from profound loss and devastation emerged tales of hope and resilience. NewsOne interviewed residents, artists, lawmakers, and advocates who spotlight the power and dedication of this cherished neighborhood as residents navigate the aftermath of the Eaton Hearth.
Their tales reveal a broader image: alongside immense loss, trauma, and heartbreak, there may be resilience, connection, and hope.
Listed here are the tales of how Altadena got here collectively within the wake of the hearth.
1. Neighbors and mutual help offered crucial assist.
The wildfires in Los Angeles County continued to burn throughout Southern California till Jan. 31. However Angelenos shortly mobilized to distribute emergency provides, clothes, and meals as firefighters fought to comprise the flames. Some efforts have been short-term, providing rapid reduction to these impacted, whereas others have continued to assist restoration lengthy after the fires have been extinguished.
Neighbors of Altadena is one such group. Since launching its first program in January, the volunteer coalition has offered a welcoming area for the neighborhood to seek out assist navigating the whole lot from monetary help to rebuilding, insurance coverage, and extra.
2. California lawmakers moved to guard householders in occasions of disaster.
“Altadena Not For Sale” grew to become a rallying cry amongst residents decided to rebuild and lift consciousness about predatory builders in search of to capitalize on the catastrophe. The neighborhood voiced this and different considerations at a public discussion board hosted by State Senators Sasha Renée Pérez and Lola Smallwood-Cuevas.

Senator Pérez, whose district contains Altadena and Pasadena, is actively working to go laws aimed toward defending householders and renters. One such measure, the Generational Homeownership Safety Act, would enable wildfire-impacted residents to deal with gaps in homeownership information with out dealing with penalties, serving to households retain rightful possession of their properties.
3. A documentary follows one household’s journey after the hearth.
The Eaton Hearth destroyed Emani Lloyd’s dwelling, the place she lived together with her mom, aunt, and grandmother. The home had been of their household for half a century, bought by Emani’s grandparents in 1975.

Filmmaker and activist Sadè Sellers is documenting this multigenerational Altadena household’s journey as they navigate life after the hearth—from discovering non permanent housing to rebuilding what was misplaced. Sellers spoke with NewsOne concerning the mission and its significance.
4. The Brotherhood Campaign launched a reduction fund for wildfire victims.
The Brotherhood Campaign, a service group with a protracted historical past in LA, launched its Wildfire Reduction Fund to boost cash for these affected by the Eaton Hearth. Because it did through the world pandemic, the group is elevating cash to offer direct monetary assist to displaced wildfire victims.
In partnership with City One Cares, the Wildfire Reduction Fund is working to assist short-term survival whereas laying the groundwork for long-term restoration.
5. A neighborhood artist creates magnificence from the ashes.
Celebrated artist and longtime Altadena resident, Keni Arts, started portray the devastation left behind by the Eaton Hearth—together with his dwelling of practically 40 years.

His collection, referred to as Magnificence for Ashes, was not too long ago proven on the Altadena Library the place the neighborhood gathered to view the haunting watercolor scenes. The artist, beloved for his paintings depicting on a regular basis scenes throughout Altadena and Pasadena, continues to color life round city en plein air.
6. Altadena Boys grew from a donation drive to a youth mentorship motion.

Altadena Boys began as a week-long donation drive in January, impressed by Altadena Ladies, which additionally launched in response to the Eaton Hearth.
The group has since expanded its programming to incorporate youth mentorship and profession improvement alternatives, shifting its focus to long-term development and life past wildfire restoration.
7. Greenline Housing Basis began ‘banking’ land to maintain Altadena in neighborhood arms.
In March, Greenline Housing Basis bought its first lot in Altadena as a part of a better effort to retain neighborhood management of the land and stave off predatory builders.
Greenline’s founder and president, Jasmin Shupper, spoke with NewsOne about how her Pasadena-based nonprofit is supporting Eaton Hearth victims in each the quick and long run.
8. Architects impacted by the Eaton Hearth are serving to neighbors rebuild.
Members of the Southern California Chapter of the Nationwide Group of Minority Architects (SoCal NOMA) got here collectively to assist their Altadena neighbors as they navigate rebuilding their houses.

The Altadena Rebuild Coalition (ARC), led by Black architects, engineers, and different business consultants, shaped to be a useful resource for data and mutual assist as Eaton Hearth victims rebuild and get better.
The highway to restoration is much from over. To assist Eaton Hearth reduction efforts, go to UrbanOneCares.com.