August 5, 2025
BeyHive members consider this fourth advert hints at Beyoncé’s subsequent mission.
Beyoncé and Levi’s are bridging their previous campaigns collectively in “The Denim Cowboy.”
The “Texas Maintain ‘Em” singer already had three commercials with Levi’s of their ongoing partnership. Because the launch of her country-inspired album, Cowboy Carter, which encompasses a nod to the denim model with the hit observe “Levii’s Denims,” the 2 events have launched into a number of commercials as a part of their “Reiimagine” marketing campaign.
Now, what appeared to be stand-alone narratives have lastly come along with “Chapter 4: The Denim Cowboy.” Parkwood, Beyoncé’s manufacturing firm and label, launched the video to social media.
Of their fourth collaboration, Beyoncé arrives on a horse as snippets from her earlier three scenes play out with slight variations to the unique commercials. She ends the clip as a pool shark, leaving on a motorbike along with her co-star, Timothy Olyphant’s denims.
The Levi’s marketing campaign not solely nodded to Beyoncé’s “nation glam” period, but additionally referenced a number of traditional Levi’s advertisements in its rollout. The most recent video, which incorporates further footage from the “Launderette,” “Pool Corridor,” and “Fridge” commercials, showcases Beyoncé empowered and in cost all through the sequence.
“On the coronary heart of the marketing campaign is the truth that Levi’s has served as what we wish to name this uniform for progress,” stated Kenny Mitchell, Levi’s world chief advertising officer, in an interview with WWD. “We’ve lengthy outfitted individuals on the planet who’re changemakers, who’re icons, and who’re originals.”
Nevertheless, some BeyHive members famous that Beyoncé not used the horse, emblematic of the “Cowboy Carter” period, opting as a substitute to take off on a motorbike. In accordance with CNN, the transition from horse to bike might imply a shift from nation to rock, as many rumors declare that Act III of Beyoncé’s musical trilogy will concentrate on rock music.
Whereas followers could by no means know till Beyoncé releases the precise subsequent part, “The Denim Cowboy” is bound to maintain the BeyHive buzzing. Followers also can purchase items worn by the star within the Beyoncé x Levi’s Assortment.
Denim lovers may even get her ultimate look, comprised of the Western Crystal ‘90s Shrunken Trucker jacket, retailing for $250, the Western Crystal 501 Curve denims ($150), via the singer’s web site. It can additionally develop into obtainable Aug. 7 on Levi’s on-line retailer as effectively.
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