The video, directed by Latto’s sister Brooklyn Nikole, captures the rapper in Jamaica on a sun-drenched escape. Towards lush island surroundings, Latto exudes confidence, pleasure, and elegance. The visible has a cameo from dancehall star Popcaan. This injects genuine Caribbean aptitude.
The visible mix options vibrant colours, motion, and rhythm. Latto’s skill to create worlds which can be as partaking visually as they’re musically.
Earlier this summer time, Latto scored a seasonal hit with “Anyone.” The breezy video solidified its place as a 2025 summer time anthem. She adopted that momentum with a European competition circuit, electrifying large crowds and headlining two sold-out London dates.
These performances showcased her onstage dominance, contemporary off her 2024 reimagining of “Blick Sum” that includes Playboi Carti. The collaboration additional proved her adaptability throughout sounds and collaborators.
Latto Honors Atlanta With “Rooster Grease”
Sugar Honey Iced Tea stays a landmark in Latto’s profession. It topped her as the primary solo feminine rapper from Atlanta to prime Billboard’s Prime Rap Albums chart and secured her a Prime 15 debut on the Billboard 200. In 2024, just one different lady in rap matched that feat, cementing Latto’s place among the many style’s most impactful voices.
Her first North American headlining run, the Sugar Honey Iced Tea Tour, introduced particular friends Mariah The Scientist and Karrahbooo alongside for the journey. Every night time was a show of tight manufacturing, crowd command, and a magnetic stage presence that translated studio precision into reside electrical energy.
“Rooster Grease” isn’t simply one other single—it’s a daring reaffirmation of her inventive drive. It builds on her custom of pairing music with putting, narrative-rich visuals, pushing her artistry past the boundaries of rap into the broader cultural dialog.
Latto’s trajectory factors towards international superstardom. Her subsequent chapter guarantees not solely extra hits, however a continued reshaping of the hip-hop panorama—one unapologetic verse at a time.
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