adidas Originals is making a significant transfer into Atlanta’s trend panorama, formally partnering with Atlanta Style Week for its 2025 version going down October 2-5.
Held on the southern metropolis’s Atlantic Station, a press launch experiences that Atlanta Style Week will function the stage for the debut of adidas Originals’ Spring/Summer time 2026 assortment alongside a slate of immersive experiences, retail activations, and community-driven programming.
Central to the partnership is the From Campus to the Runway: HBCU Originals Fellowship, a four-week initiative introduced in collaboration with the AUC Company. This system has chosen ten standout pupil creatives—starting from designers and stylists to graphic artists and visible storytellers—throughout traditionally Black schools and universities. Fellows will achieve mentorship from trade leaders, hands-on runway expertise, and the prospect to showcase their work alongside adidas Originals’ most iconic types, together with the adidas Famous person.
“At adidas Originals, we all know the way forward for trend is being formed on HBCU campuses,” stated Anthony Abernathy, Senior Director of Model Communications for adidas Originals and adidas Basketball. “By bringing From Campus to the Runway to ATLFW, we’re giving daring, various voices the visibility they deserve—whereas making certain college students achieve real-world alternatives to show creativity into careers.”
The fellowship will culminate in a curated adidas Originals showcase on Saturday, October 4 at 9 p.m. EST, with fellows’ designs hitting the runway alongside the Spring/Summer time 2026 assortment. Main as much as the present, adidas Originals will host a three-day pop-up expertise starting October 2 at Atlantic Station.
“Atlanta Style Week is honored to function the platform the place adidas Originals’ From Campus to the Runway involves life,” stated ATLFW founder Angela Watts. “This partnership is an ideal alignment of creativity, tradition, and commerce—displaying how international manufacturers and trend weeks can collaborate to form what’s subsequent in trend.”
Atlanta Style Week Schedule
Atlanta Style Week will open with a celebration honoring retail powerhouse James Whitner of The Whitaker Group, whose portfolio consists of acclaimed ideas reminiscent of A Ma Maniére, Social Standing, APB, and Prosper. Identified for mixing entrepreneurship with activism, Whitner has redefined the intersection of trend, tradition, and neighborhood influence.
Runway Reveals will happen all through Style Week with anticipated movie star attendees together with Mayor Andre Dickens, Large Boi, Cee-Lo Inexperienced, Cam Newton, Jess Hilarious, and extra.
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