Supply: Francis Montoya
After working the summer time with their long-awaited comeback opus Let God Type ‘Em Out, Pusha T and Malice tightened their grip on 2025 with a bought out tour earlier than hitting the stage at ONE Musicfest–successfully branded because the Greatest Homecoming on Earth.
Whereas there, the brothers Thornton celebrated Hennessy’s ‘Made For Extra’ marketing campaign on the famed model’s signature Hennessy Highline expertise that attracted seas of individuals for good vibes, flowing cocktails, and crowd-moving sounds within the buzziest nook of the competition.
Supply: Francis Montoya
Man, I believe it’s actually good to see, , Hennessy present up for Hip-Hop. It’s been very constant throughout the tradition,” stated Pusha in an interview with Revolt.
“And simply… all of the help, and we present it again within the songs and the verses, all the time giving shout outs to Hennessy…”
Festivalgoers had been handled to a particular shock go to from the legendary duo which loved Hennessy cocktails whereas embodying the spirit of Hennessy’s ‘Made For Extra’ ethos reserved completely for individuals who push boundaries and outline tradition.
Nestled within the coronary heart of the competition grounds, the bustling Highline immersed attendees in Hennessy’s world with vibrant cocktails, together with the Hennessy Strawberry Lemonade, Hennessy Berry Mojito, and Hennessy Espresso Martini.
Supply: Francis Montoya
All through the day, the area got here alive with high-energy DJ units from Staff Hennessy, interactive parts together with a stay artwork muralist, a number of Instagram-worthy moments, and a branded claw machine crammed with unique giveaways.
Supply: Francis Montoya
For more information on the ‘Made For Extra’ marketing campaign (starring Damson Idris and Teyana Taylor), click on right here.
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