December 17, 2025
June Ambrose is fusing vogue and performance in Naturalizer’s latest footwear because the legendary model’s new artistic director.
June Ambrose rapidly bounced again following her exit from Puma, touchdown a artistic director and world ambassador function at Naturalizer.
Dubbed Naturalizer Sport, Ambrose’s latest venture will launch with three capsule collections set for spring 2026, Hypebae stories. Believing that uncomfortable footwear are merely “impolite,” the stylist and designer prioritized mixing vogue with performance, completely aligning with Naturalizer’s legacy as the primary model to craft footwear particularly for girls’s ft in 1927.
“I created a group that actually feels prefer it’s for the way forward for how ladies need to undergo the streets and thru life,” Ambrose stated throughout a walkthrough of a Naturalizer showroom.
Renowned for many years of vogue innovation, Ambrose aimed to create a shoe line that mixed the consolation of a sneaker with the magnificence of a stiletto pump.
“When you concentrate on sport and footwear, you assume sneaker. I needed to merge these two worlds with consolation first and vogue second,” she defined. “And I approached creating every shoe and magnificence with a personality in thoughts.”
Together, the duo designed fashionable but sensible footwear, together with lace-up pointed pumps impressed by basic trainers, chunky slip-on fashions, and sporty strappy flats.
“I needed it to be multi-generational, multicultural, and be capable of appeal to a shopper who needed to bop in her pumps, who needed her sneakers to really feel like a vogue assertion, and incorporating mesh and that foam cushion sole and final was essential to me,” Ambrose stated.
With the brand new partnership, Ambrose goals to introduce Naturalizer to a brand new technology of trendsetters, bridging previous and current whereas ushering in a brand new period of fashionable, women-focused footwear.
“The basis begins with a very good pair of footwear. It might begin on the prime or the underside,” she stated. “Naturalizer was the primary firm to create a lady’s final (shoe kind). There is intention within the DNA of the model. They perceive {that a} girl’s foot is just not a person’s foot.”
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