TDE’s Christmas Charity Event Tallies $2 Million In Donations

TDE has simply accomplished their twelfth version of their annual Christmas fundraiser, and it could not have gone any higher. That’s as a result of the West Coast hip-hop label can proudly say that they’re going to make lots of people in want completely happy. Per a press launch obtained by Blavity, they had been capable of increase $2 million price in toys, clothes, and important neighborhood sources.

Brandon “Big B” Tiffith, the president of Top Dawg Love the Kids and TDE’s chief advertising and marketing officer, spoke about how rewarding it has been to do that for the final decade plus.

“TDE Christmas began as one thing deeply private — children from Nickerson Gardens giving again to the identical neighborhood that raised us. We had been simply making an attempt to point out up for our neighborhood. Now, twelve years in, it’s grown right into a motion powered by our artists, our companions and our neighborhood. With Top Dawg Love the Kids, we’re capable of flip success into service and make an influence at a scale that also feels private. Watching households return 12 months after 12 months reminds us that this isn’t simply an occasion — it’s a legacy.”

While it did not break an attendance file for its live performance, that portion of the weekend nonetheless attracted 8,000 individuals. Last 12 months, it introduced in 12,000.

On high of the beneficiant quantity of donations, the two-day occasion held in Watts, California introduced different enjoyable and worthwhile experiences. For instance, a job truthful was on website for beforehand incarcerated people.

TDE President, Anthony “Top Dawg” Tiffith, shared an analogous sentiment in regards to the December 18-19 weekend.

“Twelve years in, this live performance and toy drive continues to be some of the significant issues we do. It’s our means of exhibiting love the place it issues, ensuring children really feel seen, celebrated, and excited throughout a time of 12 months that ought to really feel particular. From footwear and garments to toys and stay performances, it’s about creating moments they’ll keep in mind. It began in our neighborhood, however the doorways are open to everybody. What issues most is the enjoyment we share and the recollections we assist create.”

Speaking of these performances, although, plenty of TDE’s homegrown talent was joined by different hip-hop/R&B stars. SZA, Doechii, Jay Rock, Isaiah Rashad, SiR, Ab-Soul, Ray Vaughn, and others had been on the slate. But there have been additionally shock appearances by Dr. Dre, Snoop Dogg, Kendrick Lamar, Monica, and Mario.

One of the highlights of the live performance portion was Ok. Dot and the SOS star getting onstage collectively for “30 For 30.”