What higher option to begin off the 12 months than with excessive prospects of profitable huge on the GRAMMYs for “Best Rap Album” — possibly even “Album of the Year’?! — whereas additionally spearheading the brand new Spring/Summer 2026 marketing campaign by high-end vogue home Louis Vuitton?
Ladies and gentleman, solely Pusha T.
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The different half of Clipse, with a lot respect to brother Malice, Pusha T has actually been sustaining a rap legacy for himself that’s constant each in lyricism and magnificence alike. OG rap followers will fondly recall seeing the Virginia native a full 20 years in the past — true to this, not new to this! — entrance and heart alongside Pharrell Williams, BAPE founder NIGO and hip-hop king JAY-Z within the Louis Vuitton retailer in SoHo posing for footage whereas celebrating Skateboard P’s 2005 LV sun shades collaboration on the time. Two many years later, Rell is the Creative Director for menswear on the label and directing his longtime homie Push in a marketing campaign that has the My Name Is My Name emcee wanting cleaner than a whistle. Cream tones, premium supplies as per normal for the LV aesthetic, pop art-friendly designs throughout the journey equipment and a lookbook backdrop that requires a complicated getaway all come to thoughts with this season’s supply.
Luxury practice journey non-compulsory, however extremely most popular.
Titled “Art of Travel,” the gathering matches the illustrious imagery captured by photographer Drew Vickers with tones and textures you’d anticipate to come back throughout in a expedition between Paris and Mumbai — suppose sand, leather-based, deluxe darkish goodies, nature, sunrises to sunsets, gold, metal and most significantly consolation. Highlights throughout the set embrace the Keepall 50 and Horizon 55 on the bag aspect, just about every part emblazoned with The Darjeeling Limited prints, all monogram choices and a powerful line of footwear from loafers to sneakers alike.
Watch the Pharrell-directed marketing campaign video for Louis Vuitton Spring/Summer 2026, obtainable now in-store and online, that includes the aforementioned wordsmith Pusha T and rising Hollywood frontman Jeremy Allen White of The Bear fame:
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