Ralph Lauren Fragrances publicizes USHER because the face of the brand new Ralph’s Membership New York Eau de Parfum. This groundbreaking partnership marks USHER’s first perfume marketing campaign and Ralph Lauren Fragrances’ first partnership with a serious award-winning music star, celebrating New York Metropolis, the place icons of favor and tradition meet. Crafted for the true maverick of favor, the spirit of Ralph’s Membership New York captures the timeless glamour of Manhattan’s golden age; celebrating town’s trendy vitality, authenticity and enduring excellence.
An eight-time Grammy Award winner, entrepreneur, and philanthropist, USHER has been globally revered as one of many biggest singers, dancers, and composers for greater than three a long time. With iconic hits like “Yeah!”, “U Acquired It Dangerous,” “My Boo,” and “Confessions,” USHER stands as considered one of our period’s most unstoppable forces. His electrifying expertise and transcendent stage presence continues to interrupt boundaries — from his record-setting Las Vegas residency to his unforgettable 2024 Tremendous Bowl halftime efficiency, and a profession that has bought greater than 80 million data.
Three a long time into his multifaceted, culture-shifting profession of commanding audiences, no different leisure pioneer exemplifies enduring sophistication, electrical aura, and sensual magnetism as powerfully as USHER — the assured new face of Ralph’s Membership New York.
USHER’s relentless pursuit of artistic excellence makes him the last word embodiment of success and a Ralph Lauren gentleman. He has leveraged his energy and platform to nurture rising expertise and create optimistic change by his New Look Basis, which has empowered greater than 60,000 teenagers over the previous 25 years.
“I’ve the best respect and admiration for what Mr. Lauren has completed and I couldn’t be extra comfortable and proud to hitch Ralph Lauren Fragrances. This can be a model that represents one of the best of who I wish to be as an entrepreneur, a creator, and a person. I’m impressed and energized—this partnership looks like coming dwelling.”
-USHER
“Ralph Lauren Fragrances is coming into a brand new chapter that’s extra daring and outspoken than ever. USHER is the dream artist to convey this energy, creativity, and boldness to life.”
-Charles Finaz de Villaine, World President Ralph Lauren Fragrances