Usher is getting into a brand new highlight, not on stage, however in a glossy marketing campaign for Ralph Lauren Fragrances. The Grammy-winning icon has been named the official face of Ralph’s Membership New York Eau de Parfum, a daring new scent impressed by the vitality and class of New York Metropolis.
In a latest interview with PEOPLE, Usher mirrored on the private connection he has to the model, describing the marketing campaign as greater than only a partnership. “It’s a journey come true,” he mentioned. “I couldn’t fairly entry Ralph. My mother and household couldn’t afford it, so to lastly obtain a Ralph Lauren shirt was a significant deal with as a child.”
The legendary performer additionally shared reminiscences of early publicity to Ralph Lauren’s world by trend icons like Tyson Beckford and Naomi Campbell. “I had clearly seen commercials with Tyson Bedford and Naomi Campbell. That made it aspirational,” he mentioned. “There was simply one thing about them. That was my first introduction to Ralph Lauren. As I grew older, I realized that there was a lot extra to supply. There was a chic facet.”
The marketing campaign, which goals to seize what Ralph Lauren describes as “the timeless glamour of Manhattan’s golden age,” options Usher wearing basic Ralph Lauren tailoring, embodying the daring type and refined confidence the scent represents.