J. Cole Calls Out Rappers Who Use Beef To Sell Records

Last evening, J. Cole stunned followers by dropping off Birthday Blizzard ’26, a set of 4 new freestyles. He would not maintain again in any of the tracks both, talking his thoughts in honor of his forty first birthday. On “99 Build Freestyle,” for instance, he calls out rappers who use drama to promote data.

“Rays from the flows, radiate the globe, meltin’ snow on this frozen tundra / Known because the rap sport, that is been overcome / With a great deal of marketin’ plans / Based on randomly dissin’ and hatin’ on the following man,” he raps. “Drama enhances the attention dropped at the followers / On common channels, so that you wanna hop on the band / Wagon of battle rappin’, and throwin’ photographs in a jam / I had my likelihood, however I dropped it, which suggests my solely possibility’s / To do the alternative then (Lead with the talent, n***a).”

This is not the one jab J. Cole threw, nonetheless.

“Lotta rappers make dough then be susceptible to lose it / For crumbs, dumb n****s bought their soul to Lucian… N****s cheatin’ and I gained’t еxcuse it / If I mentioned it then I wrote it, silly,” Cole spits. “If the streams say you winnin,’ why your excursions is losin’? / When the mathematics ain’t mathin’, after all you’re juicin’ / That imply the bots is boostin’ / Cut the robust man picture, it isn’t conducive / To breathe and don’t gamble along with your life ‘trigger the opps is cruisin’ / Word to Mike Vick, your canine would possibly get sh*t for losin’.”

At the time of writing, Birthday Blizzard ’26 just isn’t out there to stream. Instead, fans can purchase the collection on J. Cole’s web site for as little as $1. The launch of this newest batch of freestyles comes just some days earlier than the discharge of The Fall-Off, J. Cole’s long-awaited seventh studio album. It’s slated for launch on February 6.