Drake Signs New Artist Pimmie To OVO Sound

Pimmie is formally entering into a brand new chapter of her profession. The rising Toronto artist has signed to OVO Sound, formally becoming a member of Drake’s imprint and changing into the most recent artist to enter the OVO camp. The announcement arrives alongside the discharge of her new single “Bet,” which marks her first official drop underneath the label.

Pimmie has already been on OVO’s radar for a while. She beforehand appeared on Drake’s album $$$4U, the place she delivered her personal interlude. This was a second that quietly launched her voice and presence to an enormous international viewers. Since then, followers have been watching carefully, speculating a couple of deeper collaboration or formal partnership. Now, that hypothesis has been confirmed.

“Bet” serves as a assured introduction to Pimmie’s new period, mixing clean melodies with a confident tone that aligns naturally with OVO’s moody, late-night aesthetic. The launch indicators that the label isn’t simply investing in her potential, however actively positioning her as a brand new voice inside the roster.

OVO Sound has a observe document of transferring selectively on the subject of new signings, which makes Pimmie’s addition particularly notable. The label has traditionally targeted on artists who convey a definite id and long-term imaginative and prescient fairly than chasing traits, and Pimmie’s understated confidence and sonic course match that mildew.

PARTYNEXTDOOR & Drake’s “$ome $exy $ongs 4 U” went platinum final yr. In addition, many data from it obtained plaques. For instance, “NOKIA,” the undertaking’s greatest music, is now two occasions platinum.

With her first OVO-backed single now out and a high-profile co-sign behind her, Pimmie seems poised for a breakout second. If “Bet” is any indication, this partnership might be just the start of a a lot bigger rollout underneath the OVO umbrella.