Kendrick Lamar’s “TV Off” Soundtracks New Buick Ad

2026 simply obtained began, however already, it is shaping up to be a big year for Kendrick Lamar. Recently, for instance, Buick launched a brand new industrial for the 2026 Envista that includes the GNX observe, “TV Off.” The hitmaker has an extended historical past with Buick, as in response to him, he was introduced dwelling from the hospital after being born in 1987. In 2024, he bought the identical precise mannequin, flaunting it in a collection of images on Instagram.

“Aye life get actual difficult,” he captioned the submit. “No matter the place you at with it. i by no means decide and select what tales to narrate to. all of them is relative. like my momma say tho. totally different strokes for various of us. ol saying can snap you again into actuality typically. however within the second of confusion, the very best factor you are able to do is discover a gnx. make you understand the one factor that issues in life is that unique paper work.”

“That TL2 code,” he added. “1 of 547. yea i lastly modified. its over with. dhz. my large cousin pat dogg smiling down. anyone wanna line it up. i will pull heem off the ground and flip yo sh*t.”

He took home five awards on the 2026 ceremony over the weekend because of his hit tune “luther” with SZA, his sixth studio album GNX, and Clipse’s “Chains & Whips.” The awards embrace document of the 12 months, melodic rap efficiency, rap efficiency, and extra.

“It is hip-hop as traditional, man. I’m not good at speaking about myself, however I specific it by means of the music. It’s an honor to be right here,” he mentioned onstage. “Hip-hop goes to at all times be proper right here. We are going to be in these fits trying good, having our of us with us. We are going to be having the tradition with us.”