Bad Bunny is formally in Super Bowl mode, and in case your playlist has not caught up but, don’t worry. We are right here that can assist you get your life collectively. Read 5 causes you have to be listening to the Grammy award-winning artist earlier than his highly-anticipated 2026 Super Bowl Halftime efficiency.
With the worldwide superstar set to take over the halftime stage, that is the right moment to grasp why Benito Antonio Martínez Ocasio just isn’t your common artist, however a performer making a full-blown cultural motion.
Here Are 5 Reasons You Should Already Be Listening:
1. He Puts Puerto Rico At The Center, Not The Margins

Bad Bunny has by no means watered himself down for mass enchantment. As highlighted in PBS NewsHour, his music unapologetically facilities Puerto Rican historical past, sound, and identification. From reggaetón to salsa to Afro-Caribbean rhythms like bomba, his work honors generations of music whereas introducing them to a world viewers. That dedication is why followers throughout ages and cultures really feel seen by his artwork.
2. He Dominates Without Switching Languages

Love Celebrity? Get extra! Join the Bossip Newsletter
We care about your information. See our privacy policy.
One of essentially the most highly effective issues about Bad Bunny is that he doesn’t care in the event you perceive each phrase. According to The Atlantic, his refusal to sing in English has utterly rewritten the principles of crossover success. While earlier Latin pop stars felt stress to translate themselves, Bad Bunny performs nearly completely in Spanish and nonetheless outsells and outstreams lots of his English-speaking friends.
3. His Music Has Political Weight

Bad Bunny’s lyrics usually tackle actual points similar to migration, gentrification, ICE raids, and the financial realities of Puerto Rico. PBS notes that his work speaks on to the lived experiences of Puerto Ricans on the island and throughout the diaspora. His three-month residency in San Juan wasn’t a median live performance sequence. It was an announcement about nurturing residence, reinvesting regionally, and redefining success on his personal phrases.
4. The Streaming Numbers Are Untouchable

If affect could possibly be measured in streams alone, Bad Bunny would nonetheless clear the sphere. He is constantly one of many most-streamed artists on this planet on Spotify, with tens of hundreds of thousands of month-to-month listeners. His Amazon Music livestream turned the most-watched single-artist efficiency within the platform’s historical past, proving his attain goes far past conventional charts.
5. The Playlists Make It Easy To Tap In

Not certain the place to start out? Apple Music’s Bad Bunny necessities playlist:
Or Spotify’s “This Is Bad Bunny” playlist:
These are good entry factors. They showcase his evolution from trap-infused beginnings to culturally wealthy, genre-blending masterpieces. Apple Music additionally gives a “The Story of Bad Bunny in 20 Songs” playlist that provides extra context to his artistry and motion. Add these to your Super Bowl prep and let the music do the remaining.