With months nonetheless on the clock earlier than a file 48 groups take the sphere, Coca-Cola is shifting the ball early and scoring objectives with a tour that includes FIFA’s signature gold-gleaming {hardware} in all its glory.
The beverage large announced Tuesday that the FIFA World Cup™ Trophy Tour by Coca-Cola will sweep via greater than 25 cities throughout the United States and Canada in 2026, giving followers a uncommon probability to rise up shut with the unique solid-gold FIFA World Cup trophy nicely forward of opening kickoff.
Registration is now open, with followers in a position to declare as much as 4 complimentary tickets on a first-come, first-served foundation.
For the primary time, 70 p.c of the Trophy Tour will unfold inside host nations, stretching throughout 71 days and signaling a “strategic shift in how Coca-Cola connects with native markets forward of the worldwide event.”
The tour will embody all U.S. host cities, with marquee stops slated for Los Angeles, New York and New Jersey, Dallas, Miami, Atlanta, Toronto, and Vancouver.
At every cease, the expertise goes past a fast whistle and photograph end. A press launch reports that after having fun with capturing a second with the enduring trophy, which stays in FIFA’s possession and will solely be dealt with by former World Cup champions, heads of state, and the FIFA president, followers will enter a festival-style fan zone that includes interactive soccer challenges, video games, music, and DJs.
The model provides that its newly launched five-way podium will enable as much as 1,000 followers per hour to step up, strike a pose, and rating their very own once-in-a-lifetime second.
Are YOU testing Coca-Cola’s FIFA World Cup™ Trophy Tour?
Fans can register at cokeurl.com/tour.
FIFA World Cup™ Trophy Tour by Coca‑Cola — U.S. & Canada 2026 Tour Schedule
United States
Mar 24-25 Los Angeles
Mar 28 Las Vegas
Mar 29-30 San Francisco
Apr 1 Salt Lake City
Apr 4 Portland
Apr 5-6 Seattle
Apr 14-15 Chicago
Apr 17 St. Louis
Apr 18-19 Kansas City
Apr 25-26 Dallas
Apr 28-29 Austin
Apr 30 San Antonio
May 2-3 Houston
May 5 New Orleans
May 7 Birmingham
May 9-10 Miami
May 11-12 Orlando
May 15-16 Atlanta
May 21 Philadelphia
May 30-31 Boston
June 3 New York/New Jersey
Canada
Apr 10-11 Vancouver
Apr 12 Calgary
Apr 13 Winnipeg
May 22 Montreal
May 23 Halifax
May 24 Ottawa
May 25-26 Toronto
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