July 3, 2025
The marketing campaign encourages Black ladies to indicate off their pure hair in any setting.
BLK needs you to “Free Your Crown” in an modern marketing campaign to have a good time Black ladies and pure hairstyles.
The social and relationship app for Black individuals introduced the marketing campaign on July 3, also referred to as Nationwide Crown Day. The daring initiative takes self-love to a brand new stage for Black ladies, championing their pure curls and coils. In honor of their new #FreeYourCrown marketing campaign, BLK will sponsor the prices for Black ladies’s pure hairstyles this summer time.
The marketing campaign stems from a cultural shift for Gen Z Black ladies, opting to specific themselves wholeheartedly by their hair. Irrespective of the event or presentation, Black ladies are ditching the self-doubt to rock their genuine model.
“Pure hair has at all times been an emblem of confidence, individuality, and tradition. For therefore lengthy, Black ladies have been made to really feel like they needed to change who they have been to be accepted. With #FreeYourCrown, we’re not simply celebrating pure hair — we’re creating house for Black ladies to be seen, uplifted, and supported at each stage of their journey,” stated Amber Cooper, Model Supervisor at BLK, in a press launch obtained by BLACK ENTERPRISE.
Based on BLK’s #FreeYourCrown survey, Black ladies are rising their confidence and choice for his or her pure hair. The survey’s outcomes concluded that over 60% of Black ladies put on their pure hair full time, with over 83% sporting it on first dates. On social media, over 75% of Black ladies repeatedly showcase themselves of their pure hair state.
The marketing campaign won’t solely sponsor hair styling but in addition embrace immersive engagements for others to hitch the trigger. BLK has launched a Pure Hair Social Name-to-Motion. Its goal is to encourage BLK members to alter their profile pics on relationship apps to advertise their pure hairstyles.
The evolving relationship and social platform additionally established a BLK Magnificence Group Chat. The house permits ladies within the BLK app to speak about all issues hair, love, and care.
The Free Your Crown marketing campaign comes at a time when protections just like the CROWN Act are gaining traction in addition to challenges. Regardless of the societal shifts away from uplifting variety, BLK stays dedicated to a motion that amplifies pure hair as a standout issue, and never one thing to shrink back from.
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