The Houston native/Lemon-Lime Mild Media proprietor kicked off her PR profession at simply 19 and hasn’t appeared again since. With a resume that covers leisure, hospitality, disaster administration, and branding for A-list shoppers, La’Torria has turn out to be a trusted identify and a real power within the recreation.
Supply: Courtesy / OWN
And now, on Coronary heart & Hustle premiering Saturday, August 2 at 9 pm ET/PT on OWN, we get to see all sides of her: the powerhouse publicist, savvy entrepreneur, loyal good friend, and a girl navigating life and love in H-City.
“The present actually got here for me,” La’Torria Lemon informed BOSSIP’s Managing Editor Dani Canada about Coronary heart & Hustle: Houston, produced by the Emmy award-winning Jesse Collins Leisure. “About three years in the past, I acquired approached by way of DM. At first, I used to be like, ‘I don’t know what that is… are you reaching out to me by mistake?’” she recalled. “However they stated, ‘No, we’ve been following you and your journey—we now have a present coming about dynamic Houston girls.’”
La’Torria believes Houston is the guts of hustlers, a metropolis stuffed with quiet grinders making main strikes.
“We’re a humble metropolis, however there’s loads of expertise and hustlers that’s doing loads of issues, making loads of noise in all the best methods,” she informed BOSSIP.
That go-getter power shines by means of in Coronary heart & Hustle: Houston, the place Lemon stars alongside 5 different pushed girls who embody town’s unstoppable spirit.
Lemon stated the chance gave her pause, and he or she turned to prayer and her father for steerage. “I talked to my dad about it and he prayed about it, and now, we’ve been on this journey for nearly three years.”
As beforehand reported, the docuseries follows six Black girls making large strikes in Houston’s enterprise scene — from occasion planning and spa possession to nightlife, magnificence, and model constructing. La’Torria brings the media savvy, but additionally the guts. On display screen, she’s the glue, internet hosting, being a listening ear, and diffusing drama.
“I’ve all the time been the impartial one, the secure house,” stated LaTorria, who values lifelong friendships, just like the one she’s had along with her finest good friend since they had been 3 years outdated. “Honestl,y my associates are my household. And they also’re my village on the times the place I really feel like giving up, they’re those who encourage me and provides me a joke or give me a scripture that’s going to maintain me going.”
However Coronary heart & Hustle additionally reveals a extra susceptible facet, particularly in the case of relationship. After dropping her dad, who set the bar impeccably excessive, La’Torria is feeling the stress to seek out “the one” and quiet down. She needs the American dream of a hubby and children, however admits it’s been exhausting to discover a man who measures up, though some attempt in her DMs.
“I do suppose the best strategy might be good, ,” the hopeful (not hopless) romantic informed BOSSIP. “In the event you slide into my DMs and there’s strategy, and a few creativity, and may make me chortle, then let’s work out how we will additional the dialog. However I don’t consider in flirting within the sense of attempting to get enterprise as effectively, as a result of I’ve had loads of that.
She continued,
“I would like you to be intentional in case you’re reaching out, as a result of I don’t need you to waste your time. And please don’t waste my time.”
Past relationship and PR, La’Torria additionally co-owns Rain On Washington, an indoor-outdoor eating and occasion house that’s shortly turn out to be a Houston hotspot.
After spending years amplifying different folks’s tales, stepping in entrance of the digital camera was nerve-wracking, however La’Torria sees Coronary heart & Hustle as her divine second. She additionally hopes that viewers—particularly aspiring publicists—stroll away from Coronary heart & Hustle: Houston impressed by her journey.
“I would like them to see that it may be accomplished, and you may obtain your objectives,” she informed BOSSIP. “As you’re making it occur for others, it’s also possible to work out a method to make it occur for your self.”
She proudly describes herself as “only a woman from the northside of Houston, Texas,” who retains pushing ahead and abides by her alma mater, Clark Atlanta College’s motto. “I’m a lady that’s out right here discovering a manner or making one.”
With boundaries set, religion as her information, and God as her publicist, La’Torria Lemon is simply getting began.
OWN’s Coronary heart & Hustle: Houston premieres Saturday, August 2, at 9 pm ET/PT on OWN.
