pgLang has been the banner of alternative for Kendrick Lamar for just a few years now, and he and his right-hand man Dave Free have performed lots with it. Whether or not that is musical releases and visible content material or efficiency set-ups and model partnerships, they nonetheless have much more left on their to-do listing.
Moreover, as caught by HipHopNMore, pgLang simply introduced a brand new company enterprise titled “Undertaking 3” through a YouTube tease. It is reportedly a consulting service of types for inventive path, content material creation, technique, model design, and manufacturing companies.
Within the video, a lady recounts an odd enterprise assembly to Odd Future‘s Lionel. On the finish of the assembly, a boy leaves a chunk of paper on the desk with a telephone quantity written on it. If you happen to name the quantity, it connects you to “Undertaking 3,” which prompts you to go away a message if in case you have an awesome concept or are in search of one.
This transfer comes after pgLang reportedly acquired the Frosty inventive home. It now seeks to assist different firms and types with their imaginative and prescient and communication, and we’ll see if any large issues emerge from
“Undertaking 3.”
Kendrick Lamar Drake Beef
After all, pgLang is busy with an entire lot else, particularly by the context of hip-hop’s prime canine proper now. Dave Free’s nonetheless rising in gossip corners because of his function within the Drake battle, whereas Kendrick’s latest successes all come underneath the pgLang umbrella.
Talking of Drake, the Kendrick Lamar beef continues to be on the forefront of followers’ minds, particularly as Drizzy is rolling a brand new album out. To date, just a few parts of Iceman‘s hype can not help however evoke the feud, whether or not deliberately or coincidentally. “What Did I Miss?” positively references the rivalry that emerged out of that mess, and another teases level to different reflections.
However that is a narrative for one more time. On the finish of the day, we’ve got to let every famous person go their very own approach. New pgLang initiatives can solely imply (hopefully) recent concepts shifting ahead. So let’s examine what “Undertaking 3” has in retailer for us down the road.