Pharrell Debuts “Virginia” Pseudonym And Unveils New Merch

Pharrell is launching an all-encompassing pseudonym, neighborhood platform, and model beneath the title of “Virginia.” He defined the transfer in a press launch on Thursday morning. “Virginia is the place I’m from, nevertheless it’s additionally who I’m creatively,” Pharrell mentioned in a press release. “It’s my area to dream, and a solution to join with people who find themselves dreaming too.”

The press launch goes on to explain Virginia as a “vacation spot the place music, style, design, and neighborhood converge.” It provides: “VIRGINIA is Pharrell Williams’ artistic pseudonym and platform—a direct connection between Pharrell and his viewers, providing a window into his world. Rooted in his house state of Virginia and reaching globally, it’s a vacation spot constructed for tremendous followers, providing music, neighborhood, limited-edition merchandise, dwell occasions, and boundary-pushing design.”

Together with the debut, Pharrell is dropping a bunch of limited-edition merchandise, together with attire, swimwear, and varied equipment amongst different gadgets. There are t-shirts, hats, swimsuits, towels, disposable cameras, and extra.

Pharrell may even be releasing new music via the Virginia title sooner or later sooner or later. He is been fairly busy within the studio lately. He simply teamed up with Pusha T and No Malice for his or her Clipse reunion album, Let God Kind Em Out. Pharrell served as the one producer on the critically acclaimed undertaking.

Along with music, Pharrell nonetheless serves because the Males’s artistic director for Louis Vuitton, a place he is held since 2023. Final 12 months, he put out a animated biographical movie, Piece by Piece. The film took followers via his life and profession through the use of Lego animation.