Supply: Dorothy Hong/Crew Epiphany
R&B IT-Woman Mariah The Scientist set the Coca-Cola stage ablaze on the beverage big’s bustling sales space throughout this yr’s star-powered Essence Competition in NOLA.
Supply: Dorothy Hong/Crew Epiphany
The hitmaking hottie surprised in a curve-caressing costume whereas performing smash hit single ‘Burning Blue’ and different jams in entrance of a large crowd and seas of telephone lights on the buzzy sales space.
Supply: Marcus Ingram/Getty Photos for ESSENCE
Taking full benefit of her chart-topping momentum, Mariah teased her upcoming album Hearts Offered Individually (August 22) in an Instagram put up that includes a saluting toy soldier in her likeness on a pink carpet.
With ‘Burning Blue’ blazing the path, we count on the sultry singer’s first album since 2023’s To Be Eaten Alive to be on heavy rotation this upcoming Cuffin’ Season.
Celebrating 30 years because the presenting sponsor at ESSENCE Fest, Coca-Cola went all out with its ‘Summer time of Uplift’ activation that handled company to different standout performances by Lloyd, Lay Bankz, and Reginae Carter & the OMG Girlz, together with dynamic panels and immersive experiences.
Supply: Dorothy Hong/Crew Epiphany
Supply: Dorothy Hong/Crew Epiphany
Supply: Dorothy Hong/Crew Epiphany
Hosted by Jamila Mustafa and Charles “Beloved” Kuykendoll, the dynamic 3-day activation had (actually) the whole lot: karaoke, customized appeal bracelet making, Southern College’s Human Jukebox Marching Band, Instagrammable photograph ops, Smartwater with Alkaline and Merely cubicles, and a double-dutch efficiency by GameOva Skip and Soar DC Superstars.
Supply: Dorothy Hong/Crew Epiphany
Supply: Dorothy Hong/Crew Epiphany
Supply: Dorothy Hong/Crew Epiphany
Supply: Dorothy Hong/Crew Epiphany
Supply: Dorothy Hong/Crew Epiphany
Supply: Dorothy Hong/Crew Epiphany
Supply: Dorothy Hong/Crew Epiphany
Friends had been additionally handled to a sneak peek of If Not For My Ladies Season 7 that includes Reginae Carter and the OMG Girlz, an empowering “Who’s On The Block” panel on entrepreneurship and enterprise within the Black neighborhood, an insightful panel that includes Disney’s Toya Johnson and Undefined Magnificence’s Dorian Morris spotlighting Black-owned companies and cultural leaders, and hip-moving sounds by DJ Sky Jetta and DJ Mars.
Total, the buzzy activation expertise was an epic celebration of neighborhood, tradition, and connection, bringing folks collectively to uplift, encourage, and shine.