August 22, 2025
Los Angeles has named hometown legend Snoop Dogg as an envoy forward of internet hosting matches for the 2026 FIFA World Cup.
Unsurprisingly, Los Angeles native Snoop Dogg will take heart stage on the 2026 FIFA World Cup hosted in his hometown.
On Aug. 12, the Los Angeles Sports activities & Leisure Fee (LASEC) introduced Snoop Dogg as the official Los Angeles Neighborhood chairman for the 2026 FIFA World Cup. On this position, the Lengthy Seashore legend will function a lead ambassador for the Host Committee’s group engagement and legacy initiatives, the place he’ll participate in main occasions that encourage followers world wide to kick off their World Cup journey in Los Angeles.
“It’s an honor to step up because the Neighborhood Chairman for the Metropolis of Angels as we prepare for the largest sport on the planet,” Snoop Dogg stated in an announcement. “We’re going to carry the world collectively. West Coast fashion –- unity, respect, and a complete lotta love for the gorgeous sport. LA, let’s make historical past in 2026!”
Snoop’s ambassador position comes as Los Angeles takes heart stage in internet hosting the world’s largest single-sport occasion, reflecting how the hip-hop icon has carried the town on his again all through his 30-plus-year profession.
Because the official ambassador, Snoop will “interact the local people to assist ship a legacy that can positively impression the Los Angeles area properly past the ultimate match,” the Los Angeles Sports activities & Leisure Fee introduced.
FIFA additionally shared the information and extra particulars of how Snoop will probably be “repping the town, attending key occasions, and ensuring the event leaves an enduring legacy for communities throughout L.A.”
Arriving in Los Angeles in 2026, the FIFA World Cup will characteristic eight matches at SoFi Stadium, together with the U.S. Males’s Nationwide Crew opening sport, and 39 days of fan engagement all through the area. The occasion’s give attention to sports activities aligns with Snoop’s work in native youth athletics, the place he blends leisure and sports activities to unite followers from throughout the globe.
“Snoop Dogg is greater than a worldwide icon. He embodies all that’s Los Angeles, and his deep roots in the neighborhood and fervour for uplifting the following era make him the proper ambassador as we put together to welcome the world in 2026,” stated Kathryn Schloessman, president & CEO of the Los Angeles Sports activities & Leisure Fee and CEO of the Los Angeles World Cup 2026 Host Committee. We’re honored to welcome him as our Neighborhood Chairman, supporting this main occasion that’s going to ship vital impression to our area and be a significant supply of civic pleasure for Angelenos.”
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