Coco Gauff Inks Deal With Religion Of Sports

Coco Gauff is breaking into new arenas as she joins Faith of Sports activities for a brand new manufacturing and branded content material partnership.

The deal is ready between the artistic company, based by sports activities stars corresponding to Tom Brady and Michael Strahan, and Gauff’s personal media firm, IROC. Collectively, the 2 events will create new tasks and options centered on the lives of athletes.

The deal will develop a variety of content material, spanning each scripted and unscripted areas, in addition to embrace model campaigns and long-form sequence. By way of IROC spearheading new storytelling for various athletes, their collaboration with ROS will widen their alternatives throughout the sports activities media panorama.

Gauff launched an announcement on the three way partnership, signaling how the transfer will elevate IROC. Moreover, IROC sits as a subsidiary of Coco Gauff Enterprises.

“Storytelling has at all times been my approach of connecting — sharing who I’m past wins and losses,” Gauff mentioned, per Selection. “With IROC, my household and I got down to amplify underrepresented voices and merge my ardour for storytelling with model partnerships. Teaming up with ROS, who’ve introduced so many athletes’ tales to life, lets us dream larger and make these tales resonate.”

Underneath this new deal, Gauff and IROC additionally will work with ROS artistic executives Victor Buhler, Chelsea Marotta, and Jonathan Schaerf. ROS already has a number of launched tasks underneath its belt, corresponding to “Tom vs Time” on Fb Watch, “Greatness Code” on Apple TV+, and Netflix’s “Simone Biles Rising.”

“At Faith of Sports activities, we imagine probably the most highly effective tales come from those that stay on the intersection of greatness, goal, and humanity, and Coco Gauff embodies that fully,” added Ameeth Sankaran, CEO of ROS. “Partnering with IROC offers us the chance to construct one thing really generational, rooted in Coco’s imaginative and prescient and voice, and reflective of a brand new period of athlete-driven storytelling. We’re excited to accomplice together with her to carry these tales to life.”

The primary occasion of this partnership coming to life will likely be via a business for Bare Juice. Gauff already serves as a model ambassador for the juice and smoothie firm, now marking her artistic abilities in that collaboration as nicely.

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