A$AP Rocky Once Again Hints At “Don’t Be Dumb” In New Moncler Ad

At this level, A$AP Rocky’s fourth album Do not Be Dumb feels way more like an concept than one thing with any actual probability at dropping. The album, which has been within the works for years, was first introduced to launch on August 30, 2024. Rocky missed that date after leaks and what he dubbed “pattern clearance points.”

This previous March, he claimed the album was being combined and mastered. In July, he dropped “pray4dagang,” a powerful single that did not generate mainstream buzz forward of what needs to be a highly-anticipated comeback effort.

Now, over a 12 months from the primary introduced launch date and about six months from the newest formal replace, Rocky referenced the album as soon as once more. In an commercial for luxurious trend model Moncler caught by NFR Podcast on Instagram, Rocky poses in a fur coat. “Do not be dumb. Be genius,” reads the tagline.

In fact, the tagline led to combined fan reactions. A number of pointed to the strains Drake had on “Household Issues” the place he instructed Rocky to return to modeling as a result of his subsequent venture might be “mid.” “At this level he can preserve the album,” wrote one person. “Snippet man doing actually the whole lot EXCEPT dropping the album,” stated another person. “He’s so afraid of flopping he’s not even gonna try to drop ts unhappy asl,” wrote a 3rd person.

It might be good to listen to a full-length venture from A$AP Rocky, however few followers appear to imagine that something is coming. Rocky’s trend ventures have been largely profitable, he has three youngsters and a long-term relationship with Rihanna, and he just lately co-starred with Denzel Washington in Spike Lee’s newest movie, Highest 2 Lowest. Music has seemingly not been on the high of his precedence record for some time. Hopefully, the brand new advert is a sign that one thing past the occasional one-off single is on the horizon.