
The 2026 World Cup remains to be a couple of seasons away, however that doesn’t imply you possibly can’t begin stocking up on attire to rock when it comes time to rep your workforce.
Arriving with excellent timing as per common, adidas received the jumpstart over in Jamaica with some eye-grabbing gear within the type of official residence and away kits for the Jamaica Football Federation, along with an eight-piece capsule assortment that’s jamming with irie vibes.
The better part? It’s all impressed by the impactful legacy of late reggae legend, Bob Marley.
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The total marketing campaign, which stretches from the kits to the collab, is instantly rooted in Marley’s love for the game and his type whereas taking part in it throughout his off-time from making timeless hits. Actually, adidas even reimagined the lilac firebird monitor pants he usually wore throughout his notable tour by Europe. The “Football is Freedom” tagline that seems all through within the graphics is a mantra derived instantly from The Bob Marley Foundation.
Speaking on the character of the collab, BMF CEO Cedella Marley — daughter of Bob and Rita; mom to Skip — addressed the significance of it taking place now by stating within the press launch, “This is greater than only a partnership to us, it’s a landmark second which signifies unity, inspiration and the spirit of Bob Marley on the worldwide stage. His unwavering perception within the energy of our individuals lives on and thru this assortment, the followers can carry the delight of Jamaica.”
Fittingly sufficient, Skip Marley helped his mother carry all of it residence by modeling among the items himself.
For the JFF kits, you actually get an ideal mix of evening and day from residence to away. Starting at residence, adidas tailor-made a “daring gold” magnificence utilizing its new CLIMACOOL+ expertise within the type of switch knit jacquard. The cloth is engineered for breathability and incorporates heat-applied labels and even a hidden UV print for true authenticity. Away comes with its justifiable share of specs as properly, additionally using the CLIMACOOL+ expertise on a traditional black base in switch knit jacquard development. However, for lack of total colour it makes up swimmingly within the type of vivid designs and summary prints etched into the design story that make it laborious to look away — we see what they did there!
Other standout options embody the direct nod to Marley’s signature colour aesthetic, which itself ties again to reggae tradition, and a particular shoutout to the JFF’s “Reggae Boyz” and “Reggae Girlz” with insignia redesigned to resemble the revered Tuff Gong file label based by the late Legend hitmaker.
The collaboration additionally serves as a tribute to Allan Aloysius “Skill” Cole, who sadly handed away again in September 2025 on the age of 74. In addition to being a soccer icon in his personal proper, Skill additionally served as tour supervisor for Bob Marley and The Wailers throughout their peak within the Nineteen Seventies.
Bringing all of it to the now, JFF present star gamers Dexter Lembikisa, Kaheim Dixon, Mason Holgate, Jon Russell and Kasey Palmer every contributed their modeling abilities to the lookbook.
Take a glance under to see how The Three Stripes connected the Jamaica Football Federation with residence and away jerseys that you simply’ll see them rocking for the 2026-27 season, significantly through the 2026 World Cup! Keep scrolling additional to additionally try the total 8-piece adidas x Bob Marley assortment — all obtainable now within the adidas webstore:
