After two years serving as senior vp and global general manager at MAC Cosmetics, Aïda Moudachirou-Rébois is out, WWD studies.
Her exit comes amid a wave of government adjustments at MAC and guardian firm Estée Lauder Cos. below CEO Stéphane de La Faverie, together with Nicola Formichetti becoming a member of as international artistic director in 2025 and Lisa Sequino being named make-up model cluster president.
Moudachirou-Rébois introduced greater than 20 years of magnificence trade expertise to MAC, having held senior roles at Revlon, Johnson & Johnson, and L’Oréal. Before becoming a member of MAC in 2021, she oversaw manufacturers together with Neutrogena, Aveeno, and The Body Shop.
When she was named SVP in January 2024, she succeeded Philippe Pinatel, MAC’s Global Brand President below Estée Lauder Companies, who departed that very same month. At MAC, she was credited with driving the success of current launches like MACStack Mascara and Hyper Real skincare, in keeping with ELC Group President Jane Hertzmark Hudis.
She grew to become senior vp throughout a excessive level for the model: MAC was deemed 2023’s most searched-for magnificence model, forward of Sol de Janeiro and Drunk Elephant. The previous yr noticed a shift; make-up gross sales throughout Estée Lauder Cos. declined 1% within the quarter ending Sept. 30.
The class posted a $15 million working loss regardless of new launches and the “I Only Wear MAC” marketing campaign. MAC’s softer retail efficiency additionally contributed to a 5% drop in annual make-up gross sales. In response to those challenges, the model is getting ready to enter Sephora.
The class now falls below Lisa Sequino, president of Lauder’s makeup brand cluster, who returned to the corporate after serving as CEO of JLo Beauty and Supergoop. At the time of her appointment, her portfolio included MAC, Bobbi Brown, Too Faced, Smashbox, and Glamglow.
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