January 17, 2026
The world music star’s Apple Music-produced preview highlights unity, heritage, and anticipation forward of his historic Super Bowl efficiency in February.
Bad Bunny has formally begun the countdown to his Super Bowl LX Halftime Show, releasing a brand new trailer that locations his tradition and world affect entrance and middle forward of the extremely anticipated efficiency.
The Puerto Rican artist debuted the Apple Music-produced trailer on Jan. 16, providing followers an early take a look at the tone and message behind his upcoming halftime look. Filmed in Puerto Rico, the video options Bad Bunny dancing to his track “BAILE INoLVIDABLE,” or “Unforgettable Dance,” alongside folks of various races, ages, and genders beneath a flamboyant tree native to the island.
According to People, the trailer is supposed to function “an open invitation, welcoming audiences around the globe— regardless of who you might be or the place you might be from — to hitch Bad Bunny for his monumental Super Bowl Halftime efficiency and get excited for the rhythm, unity, and cultural richness that solely Bad Bunny can carry to the worldwide stage.”
Bad Bunny’s halftime present, offered by the NFL, Apple Music and Roc Nation, will happen Feb. 8 at Levi’s Stadium in Santa Clara, California. The efficiency will air stay on NBC, Telemundo and Peacock throughout Super Bowl LX.
In an announcement launched when the efficiency was introduced, Bad Bunny stated the second represents greater than a private milestone. “What I’m feeling goes past myself,” he stated. “It’s for individuals who got here earlier than me and ran numerous yards so I might are available and rating a landing… that is for my folks, my tradition, and our historical past.” He added in Spanish, “Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL,” encouraging followers to share the information with their households.
The Super Bowl look comes whereas Bad Bunny continues to be on his Debí Tirar Más Fotos world tour, which is scheduled to proceed via July. His momentum additionally extends into the upcoming 2026 Grammy Awards, the place he has obtained six nominations. Those embrace Album of the Year, Best Música Urbana Album, and Best Album Cover for “Debí Tirar Más Fotos,” in addition to Record of the Year and Song of the Year for “DtMF” and Best Global Musical Performance for “EoO.”
As a part of the buildup to halftime, Apple Music has launched a “Road to Halftime” assortment, that includes curated playlists and content material spotlighting Bad Bunny’s catalog.
Before kickoff, viewers can even see performances from Charlie Puth, Brandi Carlile, and Coco Jones, who’re set to sing the nationwide anthem, “America the Beautiful,” and “Lift Every Voice and Sing,” respectively.
Online customers have flooded to social media to touch upon Bad Bunny’s trailer, with many expressing their pleasure for the present whereas others have aligned themselves with racially charged rhetoric in regards to the Puerto Rican performer.
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