There’s nothing just like the Bayou Traditional between Grambling State College and Southern College which attracts over 30,000 followers, alumni, and HBCU supporters to NOLA for good vibes, scrumptious eats, rivalry soccer, and an epic Battle of the Bands over Thanksgiving weekend.
This yr, GloRilla linked up with adidas Originals, Grambling’s World-Famed Tiger Marching Band and the Orchesis Dance Firm for an electrifying efficiency that elevated the always-entertaining halftime present to a different degree.
Try the total efficiency beneath:
To create this cultural crescendo that honors HBCU heritage whereas propelling it ahead, Orchesis Director and Grambling alumna J’aime Griffith teamed up with Adidas’ LA WRKSHP to create customized costumes spotlighting ladies on the forefront of creativity, craftsmanship, and cultural affect.
“The Bayou Traditional is a big second for HBCU tradition and performing with adidas and Grambling State is actually particular,” mentioned GloRilla in an announcement. “Being on the sphere with these college students, seeing them signify their faculty and neighborhood is highly effective.”
The buzzy efficiency underscored adidas’ ongoing funding in Grambling by NIL training, profession growth, and artistic collaboration which reaffirm the model’s dedication to empowering the following technology of HBCU leaders, creators, and innovators.
Bustling with pleasure, the Bayou Traditional continues to evolve right into a popular culture phenomenon whereas attracting main model sponsors like Diageo which introduced its ‘Present Your HBCU Spirit’ initiative to the Huge Simple.
Constructing on its profitable Homecoming SZN marketing campaign, the progressive model handled large crowds to a 2 Chainz efficiency on the Bayou Traditional Fan Fest together with a nostalgic SWV efficiency on the Sneaker Ball.
Successfully pairing leisure with empowerment, Diageo additionally spotlighted its Cheers to Alternative platform which inspires followers to take pleasure in a cocktail in no matter approach feels proper and its Studying Expertise for Life program which presents free hospitality and entrepreneurial coaching to underserved communities.
Additionally making an impression was eHBCU–a first-of-its-kind digital portal connecting college students to HBCUs–and MedCerts–a distance studying initiative getting ready grownup learners for in-demand roles in healthcare and IT–which reimagined the FanFest tailgate expertise by their Tailgate Triage activation on the Caesars Superdome.
eHBCU (which helps a number of faculties together with Southern College) stood out with a tailgate-style “well being test” whereas offering potential college students with details about the groundbreaking consortium.
“For much too lengthy, training has failed on the innovation vital to fulfill the wants of non-traditional learners,” mentioned William Travis, Enrollment Admissions Supervisor at eHBCU.
“As eHBCU embarks on a journey to go towards the grain and forge new pathways for all, it’s solely proper that our partnerships are characterised by the identical innovation. We’re proud to associate with MedCerts at Bayou Traditional and past, opening the door for brand spanking new alternatives. Collectively, something is feasible.”
Have you ever ever attended the Bayou Traditional? In that case, how was it? If not, what are you ready for?? Inform us down beneath and luxuriate in our gallery of Bayou Baddies on the flip.
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