Big Sean Is Creative Director of Global Experience Of Pistons

The Detroit Pistons have introduced that hometown recording artist and hero Big Sean is officially the franchise’s inventive director of Global Experience.

The group said that, in his new position, he’ll assist within the staff’s push for creativity, cultural connection, and world fan progress. To have a good time World Basketball Day (Dec. 21), the staff additionally introduced a brand new initiative with the rapper, ‘Creatives Across Continents.’ This is a first-of-its-kind world inventive initiative for designers, artists, and cultural tastemakers to supply unique work impressed by Detroit Basketball.

“It’s been an honor to serve the Pistons neighborhood, and getting into this expanded position as Creative Director of Global Experience permits me to do it on a good greater scale,” mentioned Big Sean in a written assertion. Detroit has all the time been wealthy with expertise and tradition, and my mission is to maintain opening doorways and hiring our metropolis’s creatives to shine alongside one of the vital iconic franchises in sports activities. I’m grateful to the Pistons for trusting me to assist outline what the tradition of Detroit Basketball actually means.”

Big Sean took to X (previously often called Twitter) to additionally announce the information to his almost 12 million followers.

In this position, Big Sean will work intently with the staff on neighborhood engagement and world fan growth efforts. He will achieve this by leveraging his platform to introduce Detroit Basketball to new audiences worldwide.

“Big Sean’s affect reaches far past music — he’s a worldwide inventive visionary who already brings Detroit wherever he goes,” mentioned Detroit Pistons EVP, Chief Marketing Officer Alicia Jeffreys. “As Creative Director of Global Experience, he brings authenticity, attain, and creativeness to the Pistons model. ‘Creatives Across Continents’ is the subsequent step in introducing Detroit Basketball to the world, and we couldn’t think about a greater associate to steer that imaginative and prescient.”

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