Coca-Cola Makes BodyArmor NCAA Official Sports Drink

Coca-Cola is naming BodyArmor the official sports activities drink of the 2026 NCAA, replacing Powerade and expanding its rising presence because the official sports activities drink of NASCAR.

On Feb. 23, Coca-Cola introduced it will spotlight BodyArmor throughout the NCAA males’s and girls’s basketball tournaments, marking a significant promotional push since buying full management of the model greater than 4 years in the past, Forbes experiences. As a part of the marketing campaign, BodyArmor branding will seem on sideline cups, coolers, water bottles, and towels utilized by gamers and coaches throughout video games.

The model will even companion with greater than 20 athletes by Name, Image, and Likeness offers for social and digital promotion, alongside TV commercials that includes Jalen Brunson of the New York Knicks and Flau’jae Johnson of the LSU Tigers girls’s basketball. The transfer replaces Powerade, one other Coca-Cola product, which had served because the NCAA’s official sports activities drink since 2010.

Brunson, who joined BodyArmor in October 2024, brings his personal championship pedigree, having received nationwide titles with the Villanova Wildcats males’s basketball crew in 2016 and 2018. BodyArmor introduced Johnson onto its roster after the LSU star beforehand promoted Powerade. The four-year starter, who served on LSU’s 2023 nationwide championship crew, is projected as a top-five choose in April’s WNBA draft and likewise holds a music take care of Roc Nation.

“We needed to make the shift over to the asset as a result of we expect she’s an ideal match for the BodyArmor model,” stated Tom Gargiulo, chief advertising officer for BodyArmor and Powerade. “She’s had a ton of success with March Madness up to now…She’s simply an unbelievable particular person that actually represents the BodyArmor model and ethos.”

BodyArmor changing into the NCAA’s official sports activities drink reflects Coca-Cola’s strategy to position the model extra closely inside U.S. sports activities, whereas shifting Powerade towards world occasions just like the 2026 World Cup, main soccer leagues, and the Olympics. Powerade has held the NCAA title yearly since 2010, aside from 2019, when BodyArmor briefly took the spot after Coca-Cola’s preliminary funding, and Coca-Cola has been an NCAA sponsor since 2002.

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