December 10, 2025
The 21-year-old inked the brand new deal whereas presently reigning because the highest-paid feminine athlete.
Coco Gauff has aced her sponsorships as soon as once more, turning into a Mercedes-Benz ambassador.
Gauff continues to widen her endorsement offers as she embarks on her latest partnership with the luxurious automobile firm. Now, the athlete will be a part of the Mercedes-Benz household whereas ranked No. 3 in ladies’s tennis.
“Energy. Precision. Play with out limits. We’re proud to welcome world-class tennis participant @cocogauff to the Mercedes-Benz household as a brand new world model ambassador,” wrote the German automaker in a shared caption.
Mercedes-Benz introduced the information Dec. 8, simply days after Gauff broke headlines for one more appreciable feat. At simply 21 years previous, the three-time Grand Slam winner simply took the highest spot of Sportico’s listing of highest-paid feminine athletes. Provided that a lot of her payout comes from endorsements like these, this newest deal might have solidified Gauff’s standing for one more 12 months.
Gauff secured the highest spot after quite a few partnerships with Bare Juices, New Steadiness, Rolex, and extra. Gauff continues to be a frontrunner on the courtroom, having gained the French Open, also referred to as Roland-Garros, this previous summer time. Nonetheless, her endorsement payouts, totaling $23 million, tremendously outweigh her sports activities earnings. Along with her whole 2025 checks equating to $30 million, Gauff has secured a brand new title exterior the world of tennis.
As her ambassadorship with Mercedes-Benz exhibits her continued marketability, the 2 events share a mutual customary of efficiency excellence and ambition. Their partnership additionally comes as Gauff transitions from participant to proprietor.
The sports activities star has launched Coco Gauff Enterprises, her personal administration firm supported by the WME company. The transfer offers her higher management over her rising enterprise and model identification.
Now, she will safe extra affords and alternatives on her personal phrases, making this new matchup the final word win for Gauff.
“For me, tennis has at all times been about extra than simply profitable,” she stated in a press release obtained by Tennis.com. ” It’s about progress, ardour and willpower. That’s why this partnership with Mercedes-Benz feels so particular.”
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