December 6, 2025
Gauff’s on-court victories and endorsement offers earned her the highest spot on Sportico’s 2025 checklist of the highest-paid feminine athletes.
Sportico, the sports activities enterprise publication, topped tennis star Coco Gauff the highest-paid feminine athlete for the third consecutive 12 months on Wednesday, Dec. 3.
Gauff earned $31 million—$23 million of which got here off the court docket by partnerships with manufacturers like New Steadiness, Baker Tilly, Bose, Head, Rolex, Mercedes-Benz, and Chase Financial institution.
She launched Coco Gauff Enterprises in April with expertise agency WME to handle her profession, following seven years with Roger Federer’s Team8 company.
WME holds no possession stake within the enterprise.
Gauff’s rating, forward of fellow WTA top-three gamers Aryna Sabalenka and Iga Swiatek, underscores tennis as the one main skilled sport the place girls’s pay intently rivals males’s.
Whereas WTA Tour prize cash typically lags behind the ATP, earnings are equal at Grand Slams and Masters 1000 occasions. Off the court docket, six girls earned $10 million or extra from sponsorships, in contrast with 4 energetic males. Tennis gamers additionally dominated Sportico’s general checklist of 15 highest-paid athletes, with solely 5 coming from different sports activities.
Different notable mentions embrace Naomi Osaka, who pulled in $12.5 million in mixed wage, prize cash, and endorsements, along with her prize winnings putting her forward of Simone Biles, who earned $11 million from endorsements, and Venus Williams at $10 million in endorsements and $219,000 in wage and prize winnings.
Osaka climbed from No. 59 to No. 16 within the WTA rankings in 2025, bouncing again after a quiet 2024 following the delivery of her daughter. Her rise included a run to the U.S. Open semifinals. Williams solely competed in three occasions in 2025, however received her first singles match since 2023 and reached the U.S. Open doubles quarterfinals, boosting her prize cash to its highest stage since 2021.
Olympic champion Biles, nonetheless on a break from aggressive gymnastics, lately launched her fifth Athleta assortment and endorses manufacturers together with Audemars Piguet, Lilly, and Nulo Pet Meals. Her Netflix documentary, Simone Biles Rising, earned an Emmy, and she or he is partnering with Playmakers Group to launch a brand new restaurant, Style of Gold, in her hometown of Houston.
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