Deborah Lorenzo, the ex-wife of the late hip-hop mogul Irv Gotti, has announced she’s closing her luxury hat brand and pivoting to develop into the homeware area. The New York-based milliner took to Instagram Feb. 17 to announce Frances Grey’s wind-down as she shifts her focus towards increasing into the profitable residence décor market.
“It seems like simply yesterday Frances Grey started with a love of hats and a perception that model ought to be timeless and transformative,” Lorenzo wrote. “What began as one inventive imaginative and prescient grew right into a vibrant neighborhood I’ll at all times cherish.”
The video captured Lorenzo admiring a show of her signature hats and revisiting an early characteristic on the Frances Grey model, a Caribbean-inspired line she created in honor of her Jamaican great-grandmother, which drew shoppers corresponding to Beyoncé and Julia Stiles.
The clip then shifts to Lorenzo reviewing cloth swatches with a companion, teasing the upcoming launch of her new residence décor enterprise, Frances Grey Home.
“Frances Grey has at all times been about greater than hats; it’s about confidence and embracing your true self. Every design carried your tales with it,” Lorenzo wrote in her caption.
She went on to announce her upcoming residence décor debut, emphasizing that she plans to hold the identical goal and keenness that outlined her Frances Grey hat model into this new chapter.
“As this chapter closes, a brand new one begins,” Lorenzo wrote. “We’re entering into the house market, bringing the identical goal and keenness to items on your dwelling areas. We hope you’ll be a part of us on this subsequent journey, creating homeware as trendy and distinctive as you might be.”
The model is encouraging supporters to go to its New York showroom and to watch for upcoming announcements about an in-studio hat sale ahead of its transition into a brand new market.
RELATED CONTENT: Minding Our Business: From The Nile To Now—How Dr. Ben Built The Foundation Of Modern Afrocentric Thought
About The Author
