February 3, 2026
The gamers will seem in three areas in California and Michigan
Jeeter has announced a partnership with former NFL gamers Ricky Williams, Calvin Johnson Jr., and Marshawn Lynch for its annual Game Day Limited Drop throughout Super Bowl Weekend.
Just in time for the upcoming Super Bowl Weekend, the hashish model has collaborated with the previous gamers over the following three days, Feb. 3-5, for appearances at three areas in California and Michigan. Lynch might be at NUG San Leandro in San Leandro, California (south of Oakland), on Feb. 3, and Johnson will seem at Primitiv in Niles, Michigan, the following day. Then, on Feb. 5, Williams and Johnson might be at Purple Lotus in San Jose, California.
The 2026 Game Day Limited Drop may have limited-edition launch blends with unique strains, collector-grade packaging, and an upcoming attire capsule for followers, collectors, and hashish fans.
“I solely do partnerships that really feel actual,” mentioned Lynch in a written assertion. “This drop is loud in the precise method. The mini locker is tough, the entire presentation is tough, and it’s constructed for individuals who actually need one thing restricted they’ll hold.”
The packaging of the newest drop is what’s going to draw clients to the product. The assortment is available in mini soccer lockers wrapped in soccer leather-based. Inside the makeshift locker is a player-specific inside that attracts on that participant’s profession moments, legacy, and id.
Each pressure comes within the participant’s personal line. Williams’ “Sticky Ricky,” Johnson’s “Megachron,” and Lynch’s “Beast Quake.”
“I strategy the whole lot with authenticity and function,” mentioned Johnson Jr. “This partnership embodies these traits together with high quality and consistency, and the collector design cements this as a premium product.”
Consumers may buy the limited-edition 2026 Game Day Apparel Capsule. There might be three variations, every correlated with a participant and curated for his or her platform: Highsman, Primitiv, and Dodi.
“The finest a part of that is assembly the individuals who assist it,” mentioned Williams. “When you possibly can join the story, the product, and the group in particular person, that’s when it turns into greater than a drop.”
The Jeeter Game Day Limited Drop will launch in numerous dispensaries throughout California, Arizona, Michigan, Massachusetts, and New York on Friday, Feb. 6, at 4:20 p.m. Product data and launch dates can be found at jeeter.com and on Instagram at @jeeter.
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