- The Kayla Nicole Super Bowl advert featured refined references interpreted as digs at her ex Travis Kelce and his new fiancée Taylor Swift.
If you’re fortunate sufficient to land a business spot throughout the Super Bowl, the purpose is straightforward: make it unforgettable, and Kayla Nicole achieved that mission this 12 months. Sorry, Swifties!
The web has been buzzing nonstop after viewers caught what many consider had been refined (and not-so-subtle) jabs aimed toward her ex, Kansas City Chiefs tight finish Travis Kelce, and his now-fiancée, Taylor Swift. Whether intentional or not, the second immediately turned one of the crucial talked-about non-football storylines of Super Bowl Sunday.
In the business — a Sleeper advert that additionally featured Tiffany Haddish, Ben Simmons, Offset, and Love Island’s Ace Greene — Kayla’s function was a part of a parody bit a couple of fictional fix-it agency known as “The Ex-Communicators,” which supposedly makes a speciality of serving to folks take care of heartbreak after a high-profile breakup.
The skit pokes enjoyable at emotional restoration, with Simmons and Haddish insisting they may also help you “get excommunicated” from a previous associate.
Nicole, launched on display screen with a card figuring out her solely because the “ex of a sure NFL participant,” then cracks a line that instantly sparked chatter.
“Don’t get me began on these two. They’ve received no concept what they’re doing. At all.”
The shade will get much more particular when she and Simmons mess with timing phrases — she says “shortly,” earlier than he corrects her with “I stated swiftly,” a playful twist that many viewers interpreted as a wink at Taylor Swift (particularly given her identify and the couple’s big public profile).
To perceive why this Super Bowl advert hit so onerous, it’s a must to have a look at the broader timeline of Kayla’s public moments for the reason that breakup. Kayla and Travis had been collectively for about 5 years earlier than their on-again, off-again relationship resulted in 2022, and he or she’s since stored followers’ consideration not simply together with her profession however together with her extremely talked about moments, like when she went viral for recieving a lap dance from Chris Brown and when she spoofed Toni Braxton’s “He Wasn’t Man Enough” for Halloween.
Naturally, the reactions on-line have been far and wide. Some viewers applauded Kayla, calling the advert a masterclass in refined shade and private branding, praising her for securing a Super Bowl second of her personal and controlling the narrative. Others felt the hypothesis was overblown, arguing that the business was merely about empowerment and other people had been projecting which means onto it due to her previous relationship.
At the identical time, many commenters dragged Kayla onerous, saying the complete factor reeked of somebody who nonetheless isn’t over her ex, accusing her of being petty, hung up, and making an attempt to insert herself into another person’s narrative of happiness. Of course, there have been these firmly driving for Travis and Taylor, calling the entire scenario pointless and urging Kayla to let it go. Either approach, the consensus is plain: the advert labored as a result of everyone seems to be speaking about it.
Whether you see the business as intentional shade, intelligent advertising and marketing, or only a coincidence fueled by web detectives, Kayla Nicole succeeded in making a second that lower by Super Bowl chaos.
It reopened conversations about visibility, shifting on, and who will get to inform their aspect of the story. Now, like most popular culture moments, it’s as much as the viewers to determine the place they stand. Was it shade, technique, or just a lady proudly owning her second on the largest stage doable? That timeline can argue it out, however Kayla already gained the eye sport.
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