Lululemon has partnered with the NFL and Fanatica Inc. for its first attire assortment that includes all 32 groups, the model and the league introduced Monday. It marks the primary time the retailer has formally provided NFL-licensed merchandise or any of its franchises.
What to anticipate from Lululemon’s new sports activities assortment
The gathering, which debuted Tuesday, affords males’s and ladies’s attire and equipment showcasing each group’s signature look, in line with a information launch. A few of Lululemon’s famend merchandise, together with the Regular State males’s franchise and ladies’s types like Outline, Scuba, and Align, can even be a part of the clothes line.
“True NFL followers put on their delight. For them, fan gear is greater than attire, it’s a badge of loyalty and a approach to immediately join with a group that is sort of a household,” Celeste Burgoyne, president of Americas and international visitor innovation for Lululemon. “We seemed to honor that passionate devotion and are thrilled to be a part of that ritual discovered all through the NFL season.”
Lululemon’s share rose between 3% to 4% on Monday, in line with CNBC and Bloomberg.
Lululemon’s newest sports activities collaboration
Whereas the corporate is understood for its yoga put on, it has expanded its attire line lately to incorporate sports activities leagues, corresponding to its partnership with the NHL final yr, CNBC reported.
Lululemon has additionally named PGA golfers Min Woo Lee and Max Homa, ATP tennis participant Frances Tiafoe, NFL participant DK Metcalf and NHL participant Connor Bedard as model ambassadors, with Method One champion Lewis Hamilton as the most recent addition.
The corporate’s new marketing campaign, “Welcome to the Fam Membership,” highlights the connection between sports activities, trend, fan tradition and group. To do that, the initiative options NFL Legends corresponding to Joe Montana, Nick Foles, Ryan Clark and Emmanuel Acho.
“Along with Fanatics, we’re introducing an elevated assortment that redefines trendy fan attire and is uniquely designed for on a regular basis consolation,” Renie Anderson, government vp and chief income officer for the NFL, mentioned in a information launch assertion. “Lululemon boasts a loyal fan base constructed on tradition, significant connections and innovation, qualities that totally replicate the NFL.”
Followers should purchase the brand new assortment on-line at NFL Store, Fantastics, group retail areas, and internationally by means of native NFL Store web sites.
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