Mass Appeal Launches Fan-Driven Collab Generator “Imagine That”

Nas and Mass Appeal are cooking one thing particular as soon as once more lower than a yr after their Legend Has It… marketing campaign. The New York icon’s label is launching a brand new initiative referred to as Imagine That. The title—which was doubtlessly impressed by Nas’ “If I Ruled The World (Imagine That)”—is a becoming one as this enables for the followers to let their voices be heard about their dream collaborations.

The platform, which is discovered through the use of this hyperlink, is a spot the place customers can embody as much as 4 artists and producers and submit their creations to Mass Appeal on Instagram. You begin by clicking on the aforementioned hyperlink and filling out the shape. Then, you obtain the generated graphic of your collab and publish it to your IG whereas tagging @massappealrecs.

Per a press launch: “From there, followers can observe each step of the journey from submission and closing choices, to signings and perception into the very second the music is made.”

This thought was introduced earlier this month and the platform dropped earlier right this moment. In that very same launch, the label shared the place their inspiration got here from.

“For a long time, followers have lengthy imagined dream collabs and pairings that really feel lengthy overdue, inevitable and even sudden. Imagine That, invitations followers to submit their dream artist-to-artist or artist-to-producer collaborations and see which challenge Mass Appeal will convey to life.”

It’s unclear if a Mass Appeal signee must be labored into your creation for it to garner severe consideration. Nevertheless, it is a genius thought and may foster an enticing micro group throughout the hip-hop scene.

More particulars might floor sooner or later about how the choice course of works and all. But that is simply hypothesis. Still, that is all extremely thrilling and can absolutely generate some enjoyable debates and conversations inside rap social media.

As we stated this follows up on the much-lauded Legend Has It… run the place Mass Appeal assisted within the distribution of a number of albums from iconic MCs. Nas and DJ Premier‘s lengthy overdue joint tape closed the sequence out final yr in December with Light-Years. Other artists to drop included De La Soul, Slick Rick, Raekwon, Ghostface Killah, and extra.