
October 23, 2025
The posh items conglomerate is reportedly exploring the sale below a confidential course of.
LVMH might wish to half methods with Rihanna and her Fenty Magnificence model.
The posh conglomerate is reportedly exploring the sale of its 50% stake within the singer’s flagship enterprise. Reuters reported that the confidential course of consists of funding financial institution Evercore.
Whereas half of Fenty Magnificence’s possession belongs to Rihanna, Kendo Manufacturers, the wonder incubator below LVMH, owns the opposite. They helped launch the trailblazing make-up line in 2017. Its signature product, the Professional-Filtr basis, has remained a well-liked and beloved merchandise from the model, by followers and make-up trade consultants alike.
When first bursting onto the scene, the make-up line fleshed out the normal trade. Upon its launch, it marketed itself as a brand new wave of inclusive magnificence, identified for its vast shade ranges and pigments that labored particularly for deeper pores and skin tones. It’s not solely offered at make-up retailers like Sephora and Ulta, but additionally obtainable on Amazon.
The model has confirmed fairly profitable, with sources telling the information outlet that its worth is estimated at between $1 and $2 billion. It additionally reportedly earned round $450 million in income in 2024. With its income, Rihanna was capable of develop her enterprise empire to incorporate a lingerie model, Savage X Fenty, and increase Fenty Magnificence to pores and skin, perfume, and haircare.
Nonetheless, its important backer, outdoors of Rihanna, now has plans to hunt a revenue from the sale. LVMH, which stands for Louis Vuitton Moet Hennessy, owns a number of different international manufacturers inside its portfolio. This consists of corporations throughout the wonder and luxurious trade, corresponding to Profit Cosmetics, Recent Magnificence, and Christian Dior.
This could not be the primary time LMVH pulls out of a Rihanna-backed enterprise. Rihanna’s first entry into the posh trend sphere, titled Fenty, was based by the singer below the posh items big. Nonetheless, the model shut down in 2021.
What LVMH hopes to realize from the sale stays unknown. Neither Rihanna nor LVMH has spoken in regards to the supposed sale.
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