August 26, 2025
Rihanna’s Fenty Magnificence, pores and skin, and hair manufacturers are the sponsors of the WNBA reigning champs.
Rihanna is making her assist of ladies athletes identified by means of her newest partnership with the WNBA’s New York Liberty franchise.
Nevertheless, it’s not Rihanna herself who’s changing into an envoy of the basketball league. As an alternative, she inked a deal by means of Fenty Magnificence manufacturers to symbolize the Liberty on and off the court docket.
The chance is kind of profitable for each events. With the deal, Rihanna will convey extra eyes to her billion-dollar firm by means of the partnership with the present WNBA champions.
Rihanna can also be a champion for variety within the magnificence area. Now, the “marriage” of those entities will proceed propelling each their missions of uplifting ladies whereas difficult the established order. A spokesperson for the Fenty Manufacturers informed NBC Information about what the collaboration signifies for each teams.
“There’s not one monolithic view of what a feminine athlete seems like, and there’s not one monolithic view of what magnificence and delightful seems like,” defined Sukiana Chancy, vp of name technique for Fenty Pores and skin and Fenty Hair. “That’s the excellent intersection, actually, of the wedding of those two manufacturers, Fenty Magnificence and New York Liberty.”
The funding by Rihanna additionally emphasizes a better give attention to ladies’s sports activities for visibility. The New York Liberty CEO expressed how magnificence manufacturers getting within the recreation helps their trigger to broaden and elevate as a league.
“All of it actually goes again to funding, normal funding, from manufacturers who wish to step up and have worth alignment with us,” Keia Clarke, CEO of the New York Liberty, informed the information outlet. “I believe there’s a special degree of visibility for ladies’s sports activities proper now, and particularly in basketball.”
Moreover, it showcases the nuances of womanhood, the place sports activities stars can play exhausting whereas serving seems.
“I believe it’s fairly cool now that either side are type of assembly within the center,” added Isabelle Harrison, a ahead for the New York Liberty. “I lastly discovered an ideal area for me to symbolize all of who I’m, not simply being an athlete, not simply being a magnificence junkie. So Fenty, with this partnership with the Liberty, it’s really introduced each of my worlds collectively.”
In true Fenty trend, Liberty followers can count on gamers and promotional supplies to characteristic a number of the make-up model’s common merchandise. From the Fenty Gloss Bomb Cam to unique in-game merchandise, WNBA fanatics can participate within the inaugural festivities that “magnificence mix” sports activities and make-up.
The video games haven’t solely featured the cam, however may have the Liberty’s world-famous mascot, Ellie the Elephant, showcase her favourite Fenty merchandise. For the reason that WNBA season started, the collaboration has been successful, marking the advantages of investing within the league and selling ladies in sports activities.
Clarke added, “It was such a validating second, that that is the fitting partnership, and that we’re partaking with the neighborhood in a method that they wish to be engaged with. And it additionally highlighted that perhaps this was a spot within the viewers.”
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