- Iconic Superstar sneaker connects various celebrities throughout music, sports activities, and style.
- Surreal ‘Hotel Superstar’ marketing campaign showcases the sneaker’s timeless design and cultural relevance.
- Subtle design upgrades to the traditional Superstar, mixing nostalgia and fashionable type.
The adidas Originals Superstar is again within the highlight, and this time, it’s getting the complete Hollywood-meets-streetwear remedy.
For its Spring 2026 marketing campaign, adidas Originals has teamed up as soon as once more with the legendary Samuel L. Jackson, who returns because the voice and face of the franchise’s newest cinematic chapter. Think much less conventional advert, extra trendy quick movie — full with surreal vibes, well-known faces, and a lodge the place time doesn’t exist.
A Star-Studded Search for “Superstars”
In the brand new marketing campaign, Samuel L. Jackson performs a traveler on a mission, roaming the mysterious “Hotel Superstar” seeking his good pair. Along the way in which, he runs right into a significantly spectacular lineup of cultural heavy-hitters, all rocking the long-lasting sneaker.
That forged consists of:
Kendall Jenner
JENNIE
Lamine Yamal
Baby Keem
James Harden
Tyshawn Jones
Olivia Dean
Each celeb represents a distinct nook of music, sports activities, style, and tradition — exhibiting how the Superstar has stayed related throughout generations.
Inside the “Hotel Superstar”
Directed by photographer and filmmaker Thibaut Grevet, the marketing campaign unfolds inside a dreamlike lodge stuffed with countless hallways and doorways that open into every star’s world.
As Samuel L. Jackson strikes from room to room, viewers get a glimpse into every icon’s creativity and persona — all tied collectively by the identical traditional sneaker. It’s a intelligent approach of exhibiting how the Superstar connects individuals throughout time, tendencies, and industries.
”The marketing campaign celebrates the subsequent period of the Superstar by way of each timeless design and cultural relevance,” mentioned Annie Barrett, Vice President of Marketing, adidas Originals. “Superstars by no means go away, they’re timeless and iconic. This season, we proceed to indicate the relevance of this sneaker throughout music, style, sport, and artwork. The new marketing campaign pushes the bounds of actuality with surprising twists, with Samuel L. Jackson main this dynamic narrative.”
A Fresh Take on a Classic
Alongside the marketing campaign, adidas can be updating the Superstar search for Spring 2026 with delicate design upgrades. Expect:
The traditional black-and-white base, now boosted with daring crimson accents
Sleeker textures and cleaner finishes
A mixture of nostalgic athletic vibes and fashionable tailoring
The males’s line leans into relaxed tracksuits, color-blocking, denim shorts, and neutral-toned jerseys. Meanwhile, the ladies’s assortment reworks the monitor jacket in every part from fake leather-based to crochet, blurring the road between sporty and high-fashion — with Kendall Jenner main the way in which.
Going Global
The Superstar Spring 2026 marketing campaign is rolling out worldwide with digital content material, model activations, and immersive in-person experiences designed to deliver “Hotel Superstar” to life.
With Samuel L. Jackson guiding viewers by way of a surreal world and stars like Baby Keem, JENNIE, and James Harden including their very own taste, adidas is reminding everybody why the Superstar remains to be precisely that — a famous person.
Check it out down under:
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