Skims Taps Now-Defunct Ami Colé Owner To Lead Beauty Brand

Skims, the Kim Kardashian-founded shapewear firm, has employed Diarrha N’Diaye-Mbaye, the proprietor of the now-defunct make-up line Ami Colé, to assist relaunch Kardashian’s magnificence model beneath the Skims identify.

The surprising shutdown of Ami Colé, which launched in 2021, in September harm melanated make-up lovers because the model prioritized inclusivity in its shade ranges. The merchandise stood out on Sephora cabinets due to its deep pigments within the line’s merchandise, from blushes to foundations and signature lip oils.

Ami Colé mentioned goodbye because of unsustainable working prices, leaving followers of N’Diaye-Mbaye’s objective and expertise questioning what she would do subsequent. As the chief vp of magnificence & perfume, she will lead product growth and model technique because it launches.

“I’ve sat on salon flooring, labored 8-hour shifts at magnificence retailers, began an organization, and am now taking an govt seat at a magnificence model promising to convey a contemporary method to magnificence,” N’Diaye instructed The Reduce. 

Kardashian lately confirmed the launch of Skims Magnificence, which is able to reintroduce the media character to the wonder sphere. After shutting down SKKN and KKW Magnificence, Kardashian plans to envelop magnificence beneath her SKIMS umbrella. She spoke of the enterprise throughout her October look on the Name Her Daddy podcast.

With N’Diaye-Mbaye on the forefront, Skims Magnificence will introduce Kardashian’s signature impartial tones and aesthetic. Followers of Ami Colé additionally hope that her management will guarantee inclusivity for deeper pores and skin varieties.

N’Diaye-Mbaye hinted at her future on Emma Grede’s pocast, Aspire. Grede can be a co-founder of Skims. The sweetness exec spoke of her “reward” of constructing neighborhood by means of enterprise, a ability she apparently plans to use in her new function with the billion-dollar model.

“Product, neighborhood, storytelling, having the ability to emotionally join with somebody [while] not even realizing them…,” she defined, per Attract. ” I do suppose I’ve that reward. So let’s see what the universe does with that.”

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