November 16, 2025
The Curry 13, which will definitely be launched in February 2026, will definitely be the final product beneath the partnership.
The partnership in between sneaker model Below Armour (UA) and NBA champion Stephen Curry has formally involved an finish after larger than a decade.
The corporate introduced the splitting up, mentioning that the Curry Model identify, which was dispersed by UA, will surely be maintained by Curry. The 2 have been entailed for over 12 years, after they successfully approved the Golden State Warriors’ participant removed from Nike.
“Below Armour believed in me early in my occupation and provided me the realm to construct one thing a lot bigger and further impactful than a footwear. I will all the time be comfortable for that,” Curry acknowledged in a created assertion. “Curry Model was created to change the prepared good, and over the previous 5 years, we efficiently altered the sport for kids, for areas, and for basketball. What Curry Model means, what I symbolize, and my dedication to that goal will definitely by no means ever alter; it is solely rising extra highly effective. I am delighted for a future that is targeting hostile improvement with a continued dedication to maintain showing for the longer term era.”
The Curry 13, scheduled to lower in February 2026, would be the final merchandise launched beneath the UA model identify. Much more colorways and merchandise from that assortment will definitely be made out there with October 2026
“It has been a tremendous privilege to collaborate with Stephen, that as head of state of Curry Model has truly been way more than an ambassador– he is change into a considerate and strategic magnate,” acknowledged Kevin Slab, creator and CEO of Below Armour. “Along with our teammates, he assisted develop one thing uncommon: a model with popularity, space affect, and product that executes on the highest diploma. For Below Armour, this second has to do with self-discipline and give attention to the core UA model identify all through a vital stage of our turn-around. And for Stephen, it is the very best second to let what we developed develop on his phrases. We’ll all the time be grateful wherefore he is given the UA group.”
Curry is now completely free to authorize with yet one more agency.
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