Celeb stylist and sweetness entrepreneur Cliff Vmir is getting ready product line FEMMÈ for nationwide enlargement into greater than 250 magnificence provide shops throughout the U.S. Initially from Delaware and a graduate of Howard Excessive Faculty of Expertise, acquiring a cosmetology license, Vmir is now one of the influential stylist within the haircare business—working with icons like Cardi B, Sexyy Redd, and Jazmine Sullivan. Now, the trailblazer is making a good larger transfer.
Vmir lately acquired a 3,000-square-foot property in Buckhead, Atlanta, reworking it right into a first-of-its-kind magnificence hub that homes retail, salon providers, and warehouse operations for the thriving product line, FEMMÈ. Vmir’s enlargement is not only about rising bigger as a stylist — it’s about increasing smarter. The transfer comes at a time when the Black haircare market is projected to develop from $3.2 billion in 2023 to roughly $4.9 billion by 2033, in line with Market.us. Notably, African Individuals account for over 85% of all spending on ethnic hair and sweetness merchandise within the U.S., underscoring the group’s substantial buying energy.
Black Enterprise spoke with Vmir in regards to the magnificence business, the importance of increasing the FEMMÈ model into magnificence provide shops nationwide, and his recommendation for aspiring stylists within the magnificence sector.
From Viral Types to Visionary Areas
Greater than only a glamorous area, the multifunctional headquarters can even assist FEMMÈ’s speedy retail enlargement, with over 250 magnificence provide shops anticipated nationwide. The Buckhead location guarantees an opulent aesthetic—nude tones, shiny lacquer finishes, and elevated design—whereas serving as a totally operational command heart for one of many magnificence business’s rising product giants.
“I needed to create an area the place I might deal with the whole lot underneath one roof,” Vmir tells Black Enterprise. “This new area is about unifying my imaginative and prescient—styling, product improvement, transport, and operations. I wish to present individuals the suitable strategy to develop their model and enterprise as a stylist.”
By consolidating operations and embracing his twin function as a stylist and CEO, Vmir is outlining a daring plan for what trendy magnificence entrepreneurship can grow to be, particularly for younger Black stylists aiming to develop.
“I by no means noticed anybody create something like this rising up,” says Vmir. “Whereas it’s scary, it’s additionally my largest dream.”
Standing Out in a Crowded Market
Launching FEMMÈ started with a single product: the now-viral Silkening Mist, which Vmir launched in 2013 for $20. Over time, the model has expanded right into a full product line, whereas Vmir has elevated his presence on social media and TV, together with his standard BET present, “Wig Out.”
However standing out in a saturated market requires extra than simply nice merchandise.
“I noticed early on that the one strategy to make an affect was to be myself—relatable and uncooked,” Vmir shares. “I leaned into my persona, my story, and made certain my model had coronary heart and hustle behind it.”
This real and genuine strategy continues to gas FEMMÈ’s development and units it aside from rivals.
From the Chair to the Checkout
For Vmir, real development occurs the place styling intersects with technique. By making use of FEMMÈ merchandise to his superstar shoppers and sharing that course of on-line, he transforms every appointment right into a stylist masterclass.
“Working with high-profile shoppers helps me construct credibility,” Vmir explains. “However what strikes the needle is after I use my merchandise on them. That’s what creates buzz and belief.”
Vmir is just not pursuing fame only for recognition. It’s about strategic visibility—reworking influencer moments into product gross sales, and star-studded kinds into scalable enterprise successes.
Recommendation for Aspiring Beautypreneurs
Vmir’s journey from working behind the chair as a stylist to constructing his model is stuffed with classes for different entrepreneurs. Vmir’s prime rule? Relentlessness.
“By no means take ‘no’ for a solution,” advises Vmir. “Arrange your online business correctly. Construct methods. Good your craft. And at all times ask your self: How do I elevate? How do I drive extra gross sales?”
Vmir warns in opposition to pursuing fame with out readiness. “As a stylist, I see too many magnificence professionals who need the approach to life, however when demand comes, they will’t deal with it. You want etiquette, professionalism, and endurance.”
Main With Imaginative and prescient, Coronary heart, and Humility
Whether or not Vmir’s creating viral appears or increasing his distribution attain, Vmir continues to interrupt boundaries in magnificence and enterprise. The expansion of FEMMÈ and a grand opening slated for September 2025 is extra than simply private progress—it’s a motion, inspiring a brand new technology of Black magnificence professionals to dream larger and suppose smarter.
“This isn’t only a enterprise transfer—it’s an announcement,” Vmir affirms. “I’m displaying individuals what possession and imaginative and prescient appear to be. And I’m simply getting began.”
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